ISE 2021 Unveils Slate of New Features as Registration Opens

Integrated Systems Europe 2021 will be a hybrid event with an in-person component in Barcelona and an online element.

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Visitor registration is open for Integrated Systems Europe 2021, making its debut at Fira de Barcelona, Gran Vía this June. The event will incorporate both live and online content. 

Integrated Systems Events managing director Mike Blackman comments, “During the challenging times of the past nine months the importance of ISE to the global AV and systems integration business has never been more apparent. Many exhibitors and attendees view the show as the catalyst for business recovery. People rely on ISE for inspiration, for finding new suppliers, keeping up with industry innovations, building lasting relationships, and for education. While ISE 2021 will be a little different this year, it will still provide all these opportunities and we look forward to reconnecting with you.”

ISE 2021 signals the show’s new status as a hybrid event, merging content live from the Fira de Barcelona, Gran Vía with a digital program. The event, which was earlier moved from its February dates to June 1-4, will feature a live stage, break-out lounges, keynotes, hosted roundtables, one-on-one meets plus highlights from ISE’s RISE Spotlight program. 

As one of Europe’s most vibrant, innovative, and beautiful cities, Barcelona provides an exciting setting for exhibitors and attendees. ISE’s priority is to deliver a safe and secure event for all. Along with its co-owners AVIXA and CEDIA, ISE has been working in close participation with the City of Barcelona, the venue and relevant authorities.

The Fira de Barcelona received the ‘Safe Travels’ stamp for its prevention and safety protocol against the transmission of COVID-19, merited by the World Travel Tourism Council (WTTC). Safety measures have been developed with the specialist risk management consultancy Aon and the Hospital Clínic de Barcelona. For visitors, ISE has recently published A Guide to Safe Visiting, outlining the safe practice protocols in place at the venue. This is available from the ISE website.

What’s New for ISE 2021?

The show floor will feature nine dedicated Technology Zones, four days of content, keynote speakers, professional development programs, conferences and a suite of new audio demo rooms. Once again, KNX will be the event’s Presenting Show Partner. 

With plenty of space and no restrictions on stand size, ISE 2021 will feature nine Technology Zones, including two new Zones for 2021. As well as Audio, Digital Signage and DOOH, Education Technology, Residential, Smart Building, Unified Communications and VR/AR/XR, Zones will include: 

  • Broadcast and Content Creation: For many years, ISE has presented solutions for broadcast and content creation for use in permanent installations and in live events. Now, a dedicated Zone will showcase solutions including cameras, microphones, audio consoles, production switchers, intercoms, video interfaces, processors and KVM switches.
  • Live Events: The Zone will present solutions for small, temporary venues right up to major stadium events. The new area will showcase lighting and lighting control, rigging and staging equipment, motion tracking and holography. 

ISE 2021 will see the premiere of a suite of high-quality audio demo rooms, set in the Filmax Cinema complex just 200 metres from the Fira.  

A future-proof tech media company owned by the Financial Times, The Next Web (TNW) has been working with ISE since 2020 to produce its monthly RISE Spotlight webinars. During ISE 2021 TNW will be delivering keynote speakers and cutting-edge content showcasing new technology, startups and business development.  

The Catalonia Pavilion in Hall 4 (produced by ACCIÓ, the Catalan business development agency) will feature 30 local companies showcasing local and regional AV innovators and service companies. Plus, there will be a dedicated visitor networking programme. 

ISE Conference Program 

ISE 2021’s conference will run from Tuesday to Friday, covering subjects including Digital Signage, Smart Buildings, XR and Control Rooms. TNW will be augmenting the conference content themes by delivering four days of keynotes and daily showcases of innovative startups.

There will also be two conferences focusing on Digital Learning and Workplace EvolutionThere will also be a new Superyacht Technology Conference dedicated to superyacht technology. It will run over two days and encompass 20 speakers, 400 delegates, workshops and demos, an Awards ceremony and after-party.  

The AV Experience Zone is a new three-day initiative produced in association with AVIXA that will see Spanish integrators and end-users attend specially curated Spanish language presentations and show floor tours focusing on Corporate/Hospitality, Retail, Medical and Education.

There will also be a new Innovation Zone, which is a dedicated show floor feature area showcasing cutting-edge startup businesses, particularly focused on the local region. This will be produced in association with TNW and ACCIÓ. 

About the Author

Jason Knott
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Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.

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