At a time when all eyes are on TVs at the moment, Hisense is shaking up their CES news announcements with a new set of laser projectors (the XR10 and PX4-PRO) set to debut at the 2026 electronics tradeshow.
XR10: ‘Big Cinema’ Engine in a Home Projector Package
Based on the released specs by Hisense, the XR10 will run on the company’s LPU 3.0 Digital Laser Engine, using a pure RGB triple laser light source.
This reportedly allows the XR10 to hit 6,000 ANSI lumens, which the company says allows the projector to perform well in ambient light environments, setting it up for use in flex spaces. That claim is further backed up by a new IRIS system designed to automatically adjust aperture and exposure in response to lighting conditions.
The optical zoom range accommodates screens from 65 inches up to 300 inches, but, according to Hisense, the XR10 will also come with built-in, AI-driven auto-adjustments designed to create the ideal projected image when being placed in imperfect spaces.
These adjustments permit lossless correction of side-projected images up to ±15°, while built-in lens-shift enhances placement flexibility without moving the chassis.
The XR10 also boasts an expanded BT.2020 color gamut as well as a speckle suppression rate as low as 6 percent.
PX4-PRO: Cinema Scale Brought to Everyday Rooms
While the XR10 targets cinephiles and multimedia rooms, Hisense states that the PX4-PRO is meant to thrive in living spaces that weren’t originally designed for projection (at least in terms of room orientation). As an ultra-short throw (UST) laser projector, it projects up to 200 inches diagonally from mere inches off a wall or screen.
The 3,500 ANSI lumens rating means the PX4-PRO runs a little more than half as bright as the XR10, though, so darker environments are better for this unit.
This latest UST builds on the strength of the company’s previous PX series projectors, including the PX3-Pro, which CE Pro reported was recognized in a competitive UST shootout for its performance against rivals from Epson, Samsung and others.
The projector also comes with IMAX Enhanced certification and support for ultra-low latency gaming, with a sleek, modern chassis aligned toward the form-forward electronic trends that complement modern living spaces.
Where Home Theaters and Projectors Stand Heading into CES 2026
According to CE Pro’s 2025 Home Entertainment Deep Dive, dedicated theaters and projection systems are surging even as multipurpose media rooms become a favorite for clients who want theater-like impact without a dedicated space.
Integrators reported notable increases in large-screen installations and complex cinema builds, reflecting opportunities for higher-value projection projects. This has been confirmed elsewhere in the market, as searches on the website Yelp for home theater installations surged over 500% in the past year.
From CES to Custom Installs
There has been an ongoing debate at the lower end of the market about whether cheaper flatscreen TVs are beginning to outclass projection in terms of accessibility, while, at the higher-end, people have begun to question if large direct-view displays (including microLED video walls) are starting to challenge projector performance.
If anything, CE Pro has found that, among installers, newer technology in projectors is allowing them to still carve out solid value propositions when juxtaposed to either perceived ‘threat’ in the home theater.
In postulating on these debates, Michael Hamilton of the Image Science Foundation went so far as to say that in terms of screen size, design flexibility and total-cost-to-screen-size ratio, projectors still often beat competing TV technology. Though he did concede DVLED had projection beat in terms of performance, likening the use of such hardware in a home theater to using a Formula 1 racer to get groceries.
For any integrators attending CES 2026, Hisense will have its two newest projectors on display at the Las Vegas Convention Center, Central Hall, Booth 17704.
