HDR10+ Technologies, LLC has announced that it will begin licensing and certifying devices, content and services supporting HDR10+ ADVANCED, the newest iteration of its dynamic-metadata HDR format.
The move marks the latest expansion of the HDR10+ ecosystem, which now includes more than 170 adopters and nearly 20,000 certified products.
What’s New with HDR10+ Advanced Dynamic Metadata
According to the group, HDR10+ ADVANCED dynamic metadata is meant to build on the original standard by introducing several new metadata controls intended to refine tone mapping, motion handling and color accuracy, among other features.
These include extended statistical metadata for brightness and contrast, localized tone mapping for per-area luminance control and metadata-driven motion smoothing designed to mitigate jitter without overriding creative intent.
Other tools include genre-based optimization and ambient-aware color and luminance adjustments for cloud gaming.
On top of that, the new metadata technology can reportedly support 10- to 16-bit video up to 10,000 nits of brightness.
Bill Mandel, co-manager of HDR10+ Technologies, said the update allows content creators to “realize the ultimate video experience, no matter how demanding their needs,” noting the group expects adoption across both consumer and professional workflows.
Context for Integrators
The timing aligns with a broader uptick in HDR adoption across streaming and broadcast. FAST and AVOD channels, as well as sports content linked to the rollout of NEXTGEN TV, drove measurable growth in HDR distribution throughout 2024, according to Technicolor.
HDR10+ itself has also seen steady expansion since its introduction, gaining device and content support globally.
While the theoretical 10,000-nit and 16-bit capabilities of HDR10+ ADVANCED exceed today’s practical limits, the specification’s expanded metadata set positions it as a forward-looking option as display hardware continues to advance.
Prime Video has already committed support, with VP of Technology BA Winston stating the service will begin offering select titles mastered in HDR10+ ADVANCED, with plans to expand over time. Manufacturers including MediaTek, Panasonic, Roku, Samsung and TP Vision were also cited as early supporters.
