DMF Lighting is making a focused play in the custom integration space at CEDIA Expo 2025 as it plans to showcase both its Artafex PhaseX line and Artafex Linear solutions.
Both products debuted to markets earlier this year at Lightapalooza 2025 with PhaseX having already drawn plenty of attention from integrators at the show as a new digital lighting control platform that can control up to 64 fixtures on a single gateway while operating over two-wire Romex.
The platform also features native Crestron Home and DMX compatibility and can operate as a retrofit solution, adding dimming capabilities up to 0.1% to pre-existing LEDs.
Artafex Linear, meanwhile, delivers architectural-grade linear lighting in a half-inch profile with solder-free magnetic connections, high-CRI “dot-free” output, and color consistency via Warm Dim or PhaseX options.
Since their debut, both products have been named as Finalists in the 2025 CEDIA Smart Home Awards for Best New Hardware Product.
“Recognition by the CEDIA Smart Home Awards is a powerful validation of the integration-first design behind Artafex PhaseX and Linear,” said Ruslan Polinovsky, Sr. Director of Marketing at DMF Lighting upon earning the distinction.
Digital Lighting Continues to Hold Integrator Interest
Excitement over the twin products—particularly PhaseX—is not too surprising given the growing inclination of integrators towards digital control platforms for lighting.
As Patrick Laidlaw of AiSPiRE put it during CE Pro’s roundtable discussion on why integrators should be pursuing lighting as a service offering in mid-2024:
“…lighting control is going digital. Right now, lighting is controlled through analog or phase cut dimmers. With digital control, you’re just running low voltage wires to the fixtures and you’re sending a communication signal telling the lights what to do. The dimming is all built into the fixture.
“As digital lighting increases, phase cut dimmer panels will go away. Integrators need to get into lighting to replace that revenue.”
Furthermore, as integrators continue to win jobs based on delivering experience-driven lighting rather than just illumination, digital, integrator-centric control platforms continue to be the systems that help drive those experiences.
It also helps when these systems can integrate effectively into other smart home control platforms, as clients continue to seek out simplicity in their smart home systems, leaving integrators to seek the same in their platforms.
In that context, DMF’s offering—digital tunable lighting that can integrate into existing control ecosystems via a well-established and widely used protocol—is well aligned for those interests.
Education’s Understated Role in Excitement Surrounding DMF’s Products
One shouldn’t discount the role DMF’s support structure has played in the excitement surrounding PhaseX and Linear, however.
DMF Lighting received a Silver award in the 2025 Quest for Quality Awards for Dealer Programs/Incentives—not just for its products but for training–during a time when biggest investments integrators are making in terms of education are largely through manufacturer product training opportunities (as well as sales training).
According to Mike Libman, DMF’s SVP for Custom Integrators, DMF invests in a robust dealer training program that includes onboarding, product education and CEU-certified courses to elevate integrators’ design and installation capabilities.
DMF Lighting at CEDIA Expo 2025
If you missed them at Lightapalooza 2025, PhaseX and Artafex Linear will be present at booth #C1320, where DMF Lighting will be exhibiting at CEDIA Expo 2025.
Additionally, DMF’s Sales VP, Mike Libman, will be speaking during the educational panel “Timeless Meets Tunable” on Thursday, September 4, 1:30–2:30 p.m. MT, moderated by Lee Travis of Wipliance.
The session explores how smart lighting can enhance design without undermining original architectural intent through lessons drawn from a Frank Lloyd Wright project and other case studies.
