Key Takeaways
- ADI will provide its Parasol 24/7 remote support services to franchises part of the Daisy business umbrella.
- Daisy aims to use the service to better support its businesses at it continues to scale nationally.
- Effort is being framed as a move to ensure service consistency as the firm continues to grow.
Daisy has expanded its relationship with ADI by selecting Parasol, ADI’s 24/7 remote support service, to enhance customer support capabilities across its growing national footprint, according to a company announcement.
The move is designed to extend the fast-growing Daisy’s technician-led support model beyond standard business hours, providing clients with continuous access to technical assistance via phone, text, email, and chat. Parasol will initially support overflow and after-hours service needs, helping the company manage increasing demand as it continues to scale.
Why Is Daisy Expanding Its Relationship with ADI?
Daisy says its support approach is built around its proprietary Bloom Technology Stack, which integrates CRM, telephony, remote diagnostics, in-home service and real-time collaboration. The addition of Parasol is intended to supplement that infrastructure while maintaining what the company describes as a high-touch service experience.
“As we scaled, it became clear that our call center was delivering real value to clients and to our branch owners,” said Hagan Kappler, co-founder and CEO of Daisy.
“We also realized that demand was outpacing what we could reasonably build on our own in the short term. We chose to partner with Parasol to scale faster in a manner consistent with the experience that defines Daisy.”
The companies say the expanded relationship will provide consistent support coverage during evenings, weekends and periods of high call volume, with the goal of reducing downtime and improving response times for clients nationwide.
What Role Does Parasol and 24/7 Remote Support Play in Scaling Service?
Parasol, which was founded by custom integrators and acquired by Snap One—now part of ADI—in 2022, provides remote technical support designed to reduce truck rolls and resolve issues in a single interaction when possible. The service currently supports hundreds of integration companies globally.
“Parasol has been intentional from day one about building support systems that work for both integrators and their clients,” said Bryce Nordstrand, VPGM Managed Services at ADI. “Services are a key driver of ADI’s growth strategy, and Parasol reflects our commitment to providing integrators with not only the products they need, but also the support and expertise to help their businesses grow.”
Daisy executives framed the partnership as part of a broader effort to maintain service consistency while expanding through franchising and acquisitions.
“This partnership is about extending capability and raising industry standards for customer service,” Kappler said. “Our goal has always been to work with others to uplift this industry, support great operators, and give them back time.”
The companies say they will continue to explore additional ways to evolve support offerings as customer expectations and service demands increase.
