When custom integrators get together, you can count on some discussions around brands they love, brands they don’t love, brands that are great to work with, and brands that are difficult. There’s always plenty of fodder for that topic, but the proof is in the putting as they say, which is why we always like to conduct the CE Pro 100 Brand Analysis as a follow-up to those discussions, which is why we’re back at it again for 2025.

Each year, tallying the number of supplier mentions by the CE Pro 100 reflects the most preferred brands by the industry’s high-revenue dealers, who enter their information after being solicited in March to participate.  

As usual, we need to point out that the 2025 CE Pro 100 Brand Analysis data comes directly from integrators’ CE Pro 100 entries for which we asked about their top three brands in all categories. Naturally, some dealers, especially those who offer good/better/best options for clients, mentioned more than three vendors as is the case each year. 

Because several dealers annually apply for the CE Pro 100, it’s not surprising that in many categories for 2025, the leaders and lists look similar to last year’s Brand Analysis. After all, it is a small sample size, but one that CE Pro has always felt represents the industry at large and current trends that are shaping it. 

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For instance, it’s clear from 2025’s CE Pro 100 Brand Analysis that Blu-ray’s numbers continue to drop, while turntable makers continue to add more CE Pro 100 dealers to their base. Higher numbers of CE Pro 100 mentions validate certain categories’ momentum in the custom channel — outdoor video, landscape lighting, fixtures, home networks, power protection, and more. 

Where did your favorite suppliers land on the 2025 CE Pro 100 Brand Analysis? Read on to find out the top dogs and the “Bullet” brands that enjoyed major gains year (in some cases they are one and the same) from last year; you might even be swayed into learning more about potential additions to your portfolios.    

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The Top Brands of the CE Pro 100 Brand Analysis for 2025

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Top Brands in Audio

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Audio Amplifiers

1. AudioControl (AVPro Edge): 37 
2. Sonos: 37 
3. Triad (Snap One/ADI): 32 
4. Sonance/James: 32 
5. Episode (Snap One/ADI): 28 
6. Control4 (Snap One/ADI): 22 
7. Crown (Harman): 19 (BULLET BRAND)
8. McIntosh: 19 
9. Origin Acoustics: 19 

Like 2024, the amplifier brand category is hotly contested. Snap One and its brands along with Sonos continue to set the pace, but as pros do more commercial work the likes of Crown entering the top five is validation.  

Audio Video Receivers

1. Sony: 57 
2. Marantz (Masimo): 46 
3. Denon (Masimo): 26 
4. Anthem: 25 
5. Integra (PAC): 22 (BULLET BRAND)

Competition among the AVR manufacturers is heating up. Sony remains the benchmark followed by Marantz with a cluster of companies that include Denon, Anthem and Integra make up the rest of the top five. After an absence of several years, Integra returns to the list.  

Home Theater Preamplifiers/Processors

1. Marantz (Masimo): 32 
2. McIntosh: 24 
3. Anthem: 23 
4. AudioControl (AVPro Edge): 23 
5. StormAudio: 17 (BULLET BRAND)

A majority of the Home Theater Processor top five looks like past years. StormAudio cracked the list and just missing the top five are brands such as JBL, Trinnov, Rotel, and Sony.  

Floorstanding/Bookshelf Loudspeakers

1. Bowers & Wilkins (Masimo): 35 
2. Focal: 25 
3. Klipsch (PAC): 25 
4. Paradigm: 21 
5. Sonos: 14 
6. KEF: 12 

Bowers & Wilkins has increased its lead as the top speaker brand in the Floorstanding/Bookshelf category, while Klipsch and Paradigm added dealers to increase their respective presence in the 2025 CE Pro 100 Brand Analysis. Sonus faber just missed the top five.  

In-Wall/In-Ceiling Loudspeakers

1. Sonance: 44 
2. Origin Acoustics: 42 
3. James Loudspeaker (Sonance): 40 
4. Bowers & Wilkins (Masimo): 29 
5. Klipsch (PAC): 23 

There’s been a shakeup in brands here with Snap One’s Episode brand falling out of the top five. Sonance and Origin Acoustics, popular category brands for years, occupy the top spots. Sonance’s James Loudspeaker rounds out the top three used by CE Pro 100 dealers.  

Headphones

1. Sony: 23 
2. Sennheiser: 18 
3. Bowers & Wilkins (Masimo): 17 
4. Focal: 13 
5. Bang & Olufsen: 10 (BULLET BRAND)

Bose, one of the most historically innovative headphone manufacturers, has fallen out of the top five brands. Surging into the top five to take Bose’s place is B&O. Klipsch and Sonos are just outside of the top five are Sonos and Klipsch.  

Soundbars

1. Sonos: 63 
2. Leon Speakers: 41 
3. James Loudspeaker (Sonance): 29 
4. Triad (ADI/Snap One): 18 
5. Episode (ADI/Snap One): 16 

Sonos and Leon Speakers continue to curry favor with the CE Pro 100 as each brand collected 10 more dealer mentions this year. Triad’s entry to the list gives ADI/Snap One another feather in its cap. 

Subwoofers

1. Sonos: 32 
2. JL Audio: 30 
3. Origin Acoustics: 25 
4. Bowers & Wilkins (Masimo Consumer): 23 
5. Paradigm: 19 

This category tightened up greatly from last year’s list as Sonos dropped 10 dealer mentions while JL Audio gained a couple of more to cut its gap to just two.  

Turntables  

1. Pro-Ject: 30  (BULLET BRAND)
2. McIntosh: 19 
3. Marantz (Masimo Consumer): 10 
4. Denon (Masimo Consumer): 9 
5. Victrola: 9 

While digital physical media may be experiencing drier times, the turntable category just keeps on ticking upward. Pro-Ject picked up 10 CE Pro 100 dealers in 2025’s Brand Analysis and high-performance brand McIntosh added a few.  

Outdoor Audio

1. Sonance: 48 
2. Coastal Source: 36 
3. Origin Acoustics: 33 
4. James Loudspeaker: 28 
5. Episode (ADI/Snap One): 21 

Outdoor audio stalwart Sonance continues to pace this category, while Coastal Source attracted five more dealers to leapfrog Origin into second place. 

Speaker Wire/Interconnects

1. Wirepath (ADI/Snap One): 45 
2. AudioQuest: 28 
3. ICE Cable: 23 
4. Liberty AV Solutions: 18 
5. Planet Waves: 5 

It should come as no surprise that a Snap Brand leads here, but AudioQuest and ICE Cable both made gains of a handful of CE Pro 100 integrators. 

Wireless Audio

1. Sonos: 69 
2. Control4 (ADI/Snap One): 17 
3. Bluesound (Lenbrook): 14 
4. Bang & Olufsen: 8 
5. Denon/HEOS (Masimo Consumer): 6 

While Sonos expectedly dominates this category, it’s noteworthy that higher-res audio provider Bluesound picked up five CE Pro 100 dealers 

Media Servers

1. Kaleidescape: 49 
2. Apple: 34 
3. Roku: 25 
4. Sonos: 24 
5. Control4 (ADI/Snap One): 14 

The rankings this year look similar to those in past years with Kaleidescape again leading the way and Apple running second. Both had eight more dealer mentions this year. 

Multiroom AV Distribution Systems  

1. Control4 (ADI/Snap One): 49 
2. Sonos: 44 
3. Crestron: 33 
4. AVPro Edge: 30 
5. Savant: 25 (BULLET BRAND)

Not much movement for the majority of this list, but Savant’s entry into the top five marks another control brand that integrators rely on for distributed AV. 

Acoustical Treatments  

1. Artnovion (Origin Acoustics): 26 
2. CinemaTech: 20 
3. Acoustic Innovations: 11 
4. Vicoustic: 11 
5. AcousticSmart: 10 (BULLET BRAND)

Following a big CEDIA Expo 2024 show, which included the launch of a coffee table book on home theaters, Richard Charschan’s Long Island-based company AcousticSmart jumps into the top five brands.  

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Top Brands in Video

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Blu-ray/DVD Disc Players

1. Sony: 60 
2. Samsung: 14 
3. Kaleidescape: 7 
4. McIntosh: 3 
5. Denon: 2 

Over the past several years it’s been well noted how streaming media has affected physical media sales. Other than vinyl, sales of physical media have declined with the CD format treading water.  

4K/8K Flat Panels

1. Samsung: 76 
2. Sony: 72 
3. LG: 51 
4. SunBriteTV (ADI/Snap One): 23 
5. Seura: 17 

Driven by creative product lines such as The Terrance and The Frame, Samsung has overtaken longtime TV category leader Sony. Rounding out the top five are the outdoor manufacturers SunBrite TV and Séura.  

Outdoor Video

1. Samsung: 65  
2. SunBriteTV (ADI/Snap One): 53 
3. Séura: 25 
4. Furrion: 5 
5. Planar: 4 

After shooting past SunBriteTV thanks to its Terrace, Samsung continues to build upon its lead. Furrion is a relative newcomer to the CI channel gaining a quick following. 

Projection Screens

1. Stewart Filmscreen: 50 (BULLET BRAND)
2. Screen Innovations: 47 
3. Dragonfly (ADI/Snap One): 28 
4. Da-Lite: 14 
5. Draper: 14 

This category has experienced some flip-flopping at the top between Stewart Filmscreen and Screen Innovations in the past. An impressive 12 more dealers noted using Stewart this year as it surged into the top spot. 

Projectors

1. Sony: 74 
2. Epson: 48 
3. JVC: 26 
4. Barco: 12 
5. DPI: 7 

Sony’s vaunted lineup of 4K projectors maintained the company’s 26-point margin ahead of Epson as more media rooms require a balance of brightness and high performance. 

HDMI Cables

1. Binary (ADI/Snap One): 51 
2. AudioQuest: 25 
3. Bullet Train (AVPro Edge): 17 (BULLET BRAND)
4. Tributaries: 14 
5. Ethereal: 9 
6. Wirepath (Snap One/ADI): 9 

Snap One’s Binary brand of cabling maintains its position followed by AudioQuest. Bullet Train continues its ascension up the HDMI cable ranks. Tributaries’ audiophile brand Clarus cable narrowly missed the top rankings.  

Satellite

1. DISH: 15 
2. DirecTV: 12 
3. Starlink: 8 

The most interesting note about the Satellite category is that while overall the numbers continue to decrease, Elon Musk’s Starlink (a SpaceX company) showed up in more than just a couple of mentions this year. It often appeals to rural customers. 

Video Distribution/Switchers/Extenders

AVPro Edge: 43 (BULLET BRAND)

1. Control4 (ADI/Snap One): 29 
2. Binary (ADI/Snap One): 26 
3. Crestron: 25 
4. Savant: 14 

This is another category in which integrators typically rely on control companies for these products, but this year AVPro Edge had 14 more CE Pro 100 dealer mentions in the 2025 Brand Analysis to leap into the top spot. 

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Best Brands in Networking & Connectivity

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Fiber-Optic Cable

1. Cleerline: 52 
2. Wirepath (ADI/Snap One): 15 
3. Binary (ADI/Snap One): 13 
4. AudioQuest: 9 
5. AVPro Edge: 9 
6. Liberty AV: 9 

Cleerline has been the leading fiber-optic cable company for a few years. The 2025 CE Pro 100 Brand Analysis finds the brand opening a substantial lead over the Snap One/ADI brands Wirepath and Binary.  

Home Networks

1. Araknis (ADI/Snap One): 64 
2. eero (Amazon): 35 
3. Access Networks (ADI/Snap One): 32 
4. Ubiquiti: 24 
5. Ruckus: 23 

Snap One’s Araknis brand continues to pace the networking category by a wide margin. The company’s enterprise-grade brand Access Networks also remains popular with CE Pro 100 dealers.  

Networking/Data Wire

1. Wirepath (Snap One): 43 
2. ICE Cable: 33 
3. Liberty AV Solutions: 20 
4. AudioQuest: 8 
5. Structured Cable Products: 8  

Just as it did last year, ICE Cable managed to gain ground on leader Wirepath. The provider had six more dealer mentions. SCP enters the top five. 

Structured Wiring Enclosures

1. Wirepath (ADI/Snap One): 54 
2. On-Q (Legrand AV): 15 
3. Middle Atlantic (Legrand AV): 14 
4. Future Automation: 7 
5. Leviton: 7 

Wirepath not only maintained its top position, but extended it by 11 CE Pro 100 dealers to go from a 28-point lead to 39 points. 

Cell-Phone Signal Boosters

1. Wilson Electronics: 32 
2. SureCall: 21 
3. Verizon: 4 
4. AT&T: 3 

Wilson Electronics has been a category leader for several years, and once again, the popular manufacturer paces the Cell Signal Booster list ahead of chief competitor SureCall.  

Phone Systems/Intercoms

1. Control4 (ADI/Snap One): 24 
2. 2N (Axis Communications): 14 
3. Panasonic: 9 
4. Crestron: 5 
5. Holovision: 5 

As IoT products rely on communications throughout a residence, intercoms remain a successful niche for these top providers. The order matches last year’s. 

Cybersecurity/Firewalls

1. Araknis (ADI/Snap One): 29 
2. Access Networks (ADI/Snap One): 18 
3. Ubiquiti: 15 
4. Sophos: 9 
5. Eero: 6 
6. Pakedge (ADI/Snap One): 6 
7. SonicWall: 6 

In one of the most important and most competitive categories in the annual Brand Analysis, the Cybersecurity/Firewall is once again paced by a pair of ADI/Snap One/ADI brands. Other brands making the top five include Ubiquiti, Sophos and SonicWall. 

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Best Brands in Control & Automation

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Whole-House Automation/Integration

1. Control4 (ADI/Snap One): 68  (BULLET BRAND)
2. Crestron: 35 
3. Savant: 33 
4. Lutron: 20 
5. Josh.ai: 16 

Many CE Pro 100 dealers offer multiple control options for clients. Control4 keeps growing its base, which now stands at 68% of the CE Pro 100. Josh.ai surges into the top five. 

Lighting Controls

1. Lutron: 76 
2. Control4 (Snap One): 56 
3. Crestron: 21 
4. Savant: 14 
5. Vantage: 8 

Perennial category leader Lutron remains well ahead of the competition by other popular home control brands. Aided by its circadian lighting solution, Vantage slips into the top five. 

Universal Remotes/Tablets

1. Control4 (ADI/Snap One): 59 
2. URC: 39  (BULLET BRAND)
3. Crestron: 29 
4. Savant: 23 
5. Apple/iPad: 14 

In correlation to its whole-house controls prowess, Control4’s remote control solutions remain tops. The company with ‘Remote Control’ in its full name, URC, or Universal Remote Control, rose 11 points to earn Bullet Brand status. 

Motorized Window Shades

1. Lutron: 73 (BULLET BRAND)
2. Screen Innovations: 24 
3. Hunter Douglas: 22 
4. Crestron: 16 
5. Draper: 12 

What pairs well with lighting controls? Yep, motorized shades, for which Lutron is the No. 1 provider as well. Several companies  

HVAC Energy Smart Grid Management

1. Control4 (ADI/Snap One): 40 
2. Nest (Google): 25 
3. Ecobee: 20 
4. Savant: 20 
5. Crestron: 17 
6. Lutron: 16 

The HVAC/Energy Smart Grid Management category may have consolidated to a certain extent with many of the market’s well-known brands emerging as go-to solutions. Snap One’s Control4 remains the top one.  

Voice Control

1. Josh.ai: 50 
2. Amazon: 36 
3. Apple: 16 
4. Google: 12 
5. Savant: 3 

The industry and CE Pro 100 dealers in particular continue to flock to channel-specialist Josh.ai, now used by half of the integrators. 

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Best Brands in Home Enhancements

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Landscape Lighting

1. Coastal Source: 38 
2. WAC/AiSPIRE: 18 (BULLET BRANDS)
3. Colorbeam: 8 
4. Lutron: 6 
5. FX Luminaire: 4  

With a “defy the elements” mantra behind all of their products, Coastal Source drives many dealers’ exterior lighting schemes. WAC and its AiSPiRE solutions are growing their CE Pro 100 deployment, up from just five dealers a year ago. 

Lighting Fixtures

1. DMF Lighting: 53  (BULLET BRANDS)
2. Lutron: 37 
3. American Lighting/Proluxe: 28 
4. WAC/AiSPIRE: 28 
5. Ketra (Lutron): 26 

As the fixtures category remains hot, the hottest provider is DMF, which made gains of 20 CE Pro 100 companies to jump into the top position in what’s becoming a heavily contested category. 

Racks

1. Strong (ADI/Snap One): 69 
2. Middle Atlantic (Legrand AV): 61 
3. Sanus (Legrand AV): 9  
4. Salamander Designs: 6 
5. Chief (Legrand AV): 3 

The two biggies in this category remain on top, having paced the category for many years. 

Rack Cooling Systems

1. Cool Components: 36 
2. Strong (ADI/Snap One): 35 
3. Middle Atlantic (Legrand AV): 33 
4. AC Infinity: 14 
5. Active Thermal Management: 10 

The most favored brands here correlate to the Racks category, but Cool Components narrowly leads as its technology is also enlisted by Snap One. 

Lifts

1. Future Automation: 49
2. Nexus 21: 44
3. Auton: 11
4. Chief (Legrand): 5
5. Draper: 5

Future Automation and Nexus 21 continue to stay neck-and-neck at the top of the list, while Draper enters the list. The two leaders each picked up a handful of more mentions this year.  

Mounts

1. Strong (Snap One): 68  (BULLET BRAND)
2. Sanus (Legrand AV): 52  (BULLET BRAND)
3. Chief (Legrand AV): 41 
4. Future Automation: 32 
5. MantelMount: 15 

Snap One’s Strong brand had another strong year to pace the Mounts category again. An even stronger year was had by Sanus, which surged 19 points to move into clear-cut second place. 

Power Conditioners

1. WattBox (ADI/Snap One): 71 
2. SurgeX: 33 
3. Panamax (Nice): 22  (BULLET BRAND)
4. AudioQuest: 14 
5. Furman (Nice): 14 

WattBox and Panamax enjoyed 10-point upticks from the CE Pro 100 members. SurgeX picked up a half-dozen more mentions this year. 

Central Vacuum

1. H-P Products/Dirt Devil/Vacuflo: 8 
2. Beam (Nuera): 3 
3. Honeywell: 2 
4. MD Manufacturing: 1 
5. Smart Vac: 1 

H-P Products/Dirt Devil/Vacuflo remains the leading brand in the Central Vacuum category, but based on the total numbers, the category has contracted slightly.  

Furniture   

1. Salamander Designs: 49 
2. Fortress: 20 
3. CinemaTech: 15 
4. BDI: 14 
5. RowOne: 11 
6. Sanus: 11 

Salamander Designs solidifies its position as the number one furniture brand preferred by the CE Pro 100 more than twice the representation as the second leading brand. Row One enters the top five. 

Seating   

1. Salamander Designs: 27 
2. Fortress: 25 
3. CinemaTech: 21 
4. RowOne: 12 
5. Cineak: 8 

The Seating category, in this case mainly deployed in dedicated theaters and media rooms, has been competitive for years as a number of companies are relied upon for their quality and versatility. 

Remote Managed Services

1. OvrC (ADI/Snap One): 64 
2. Pakedge (ADI/Snap One): 27 
3. Alarm.com: 13 
4. Access Networks (Snap One): 11 
5. Parasol (Snap One): 9 

OvrC is the perennial leader here, which is not surprising given the amount of devices and product categories it easily integrates with as part of the Snap One ecosystem.

Water Leak Detection

1. Waterbug: 11 
2. DSC (Johnson Controls): 9 
3. WaterCop: 9 
4. Control4 (ADI/Snap One): 8 
5. Dam-it : 6 

Last year’s leader, Dam-it, fell to fifth in an emerging security category that is still gaining traction. The rest of the list remained in order, with Waterbug grabbing the top spot. 

Energy Storage

1. SurgeX: 15 
2. RoseWater Energy: 11 
3. Savant: 10 
4. WattBox (ADI/Snap One): 8 
5. Tesla: 3 

Like the EV category in the automotive industry, the use of battery power has grown in popularity in the home market. Long term it remains to be seen if battery power will continue to grow or if it will experience a dip as the EV market has experienced.  

Unified Communications

1. Logitech: 11 
2. Crestron: 7 
3. Biamp: 3 
4. Yealink: 3 

The Unified Communications category saw an uptick among the CE Pro 100 in 2025’s Brand Analysis, especially by Logitech, which hit double digits. Total Tech Summit sponsor Yealink picked up a few dealers to join this list. 

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Best Brands in Security

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Access Control

1. 2N (Axis): 27 
2. Control4 (ADI/Snap One): 27 
3. Alarm.com: 21 
4. Yale (Fortune Brands): 21 
5. DoorBird: 11 (BULLET BRAND)
6. Kwikset (Assa Abloy): 11 

The access control category is competitive with the previous year’s leading brand Yale falling back into the pack. New to the top five list this year is the European manufacturer DoorBird.  

IP Surveillance Cameras

1. Luma (ADI/Snap One): 55 
2. IC Realtime: 29 
3. Alarm.com: 17 
4. Ring (Amazon): 9 
5. Hikvision: 7 

Security is always an important category and in the modern smart home security remains a paramount concern. Snap One’s Luma brand once again leads the category with IC Realtime not far behind.  

Security / Fire Systems

1. Johnson Controls (IQ): 25  
2. Resideo: 19 
3. DSC (Johnson Controls): 18 
4. 2GIG (Nice): 9 
5. Elk: 7 

Aided by its popular IQ Panel, Johnson Controls remains the preferred brand here, adding 8 points to last year’s tally. Security stalwart Elk cracks the top five this year. 

Smart Locks / Deadbolts

1. Yale (Fortune Brands): 60 
2. Kwikset (Assa Abloy): 48 
3. Baldwin: 20 
4. Schlage (Allegion): 19 
5. August (Fortune Brands): 9 

The Smart Locks category maintained its top five order from a year ago, with Yale and Kwikset solutions widening the gap between the rest. 

Video Doorbells

1. Ring (Amazon): 53
2. Control4 (ADI/Snap One): 41
3. 2N (Axis Communications): 26  (BULLET BRANDS)
4. DoorBird (Assa Abloy): 24
5. Alarm.com: 14

Axis brand 2N keeps drawing more CE Pro 100 dealers to its devices, leapfrogging DoorBird into third. Video doorbell pioneer Ring continues to seize the top position. 

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Best Brands in Operations

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Business Management/Proposal Software

1. D-Tools: 32
2. iPoint: 25
3. Portal.io: 20 (BULLET BRAND)
4. Bluebeam: 6
5. Zoho: 6

The Business Management Software category pretty much remains status quo from previous years. Portal.io impressed CE Pro 100 companies with its latest innovations and iPoint also stays a favorite in the 2025 Brand Analysis.  

Industry Distributors

1. ADI/Snap One: 57 
2. Tech Data: 18 
3. WAVE: 17 
4. PowerHouse Alliance: 14 
5. Ingram Micro: 13 

With ADI and Snap One part of the same company now, ADI/Snap One is the dominant distributor in the category, but below that the competition is healthy with dealers utilizing numerous sources to meet their product and training needs.  

Tools & Testers

1. Fluke: 36 
2. Klein Tools: 30 
3. Platinum Tools: 28 
4. ADI/Snap One: 18  
5. Labor Saving Devices: 15 

Fluke still paces the category, for which CE Pro 100 companies rely on a number of solutions for various testing needs. Outside the rankings, Milwaukee, DeWalt, Wi-Spy, and Ideal all had nine dealer mentions apiece

Vehicles

1. Ford: 37 
2. Nissan: 17 
3. Dodge/RAM: 15 
4. Chevy: 13 
5. Mercedes: 13 

Ford’s trucks and vans have proven rock-solid for CE Pro 100 integrators to be the clear fleet leader. One other nugget, at least one company mentioned using a Tesla Cybertruck. 

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Keep Reading:

How did the list change from last year’s entry?

See what the CE Pro 100 are expecting out of the CI industry in 2025 

And check out if it stacks up to what we’re seeing in the industry