The 2025 Total Tech Summit will open with an inspirational keynote from Steve Fredlund, an award-winning speaker and best-selling author of Do the Unright Thing: Memoir of a People Pleaser. Sponsored by D-Tools, Fredlund’s address will bring a fresh, energizing perspective to an audience of leading integration professionals, challenging them to stop settling for the ordinary and embrace the courage to “Do the Unright Thing™.”
Known for his ability to simplify complex challenges into actionable insights, Fredlund helps organizations and individuals uncover what’s holding them back from extraordinary results. Through storytelling and practical takeaways, his message encourages professionals to rethink long-held assumptions about success and leadership—urging them to align their work and personal lives with greater purpose and authenticity.
His session will set the tone for the Total Tech Summit, a uniquely powerful hosted-style event designed to drive extraordinary progress across the custom and commercial integration industries. Taking place November 10–12, 2025, at the Renaissance Orlando at SeaWorld in Orlando, Fla., the Summit will host business leaders from the nation’s largest and most progressive integration firms—companies collectively responsible for over $6 billion in annual revenue and more than 250,000 installations.
Fredlund’s keynote complements this high-caliber environment by inviting attendees to rethink leadership, break free from the expected, and embrace authentic growth. His “Do the Unright Thing™” philosophy is designed to empower leaders to pursue greater fulfillment and creativity in their personal and professional lives—an especially resonant message for an audience devoted to constant evolution and innovation.
Sponsored by D-Tools, the keynote underscores the company’s ongoing commitment to helping integrators grow stronger, more efficient businesses. D-Tools will also be on-site at Total Tech Summit, showcasing its latest business management and proposal software solutions designed to streamline operations, improve profitability, and empower integrators to achieve their own extraordinary results.
To learn more about the event, visit the website.
