How Resimercial Integrators Can Break into Promising Commercial Wellness Market

Wellness leaders offer advice for integrators looking to break into the burgeoning commercial wellness market, including tips on wellness certifications, installations, and more.
Published: January 7, 2022

The office is now more important than everโ€”it serves as the center of the work ecosystem. It will also remain a critical way to engage, retain and attract new employeeโ€™s post-pandemic, according to research by JLL consulting.  

Before the pandemic, there was steady traction to incorporate wellness technology into the workplace to create a more peaceful and healthy work environment. 

The forced adoption of remote work has created new opportunities for integrators, especially those already involved in light resimercial work. It also gives a chance of a lifetime opportunity for employers to reconcile wellbeing with performance.  

According to JLL Consultingโ€™s Worker Preferences Barometer, office workers worldwide report having a higher social and mental toll while working from home. Employers are beginning to understand the value of investing in employeesโ€™ physical, social and mental health. Employers are also starting to offer health and wellness services via meditation, fitness or sleep tracking apps.

Whatโ€™s more, companies are looking into improving indoor air quality, effects of lighting and sound, and implementing biophilic designs into workspaces. Companies are also looking to design workspaces that are more human, resilient and respectful of health. However, it is often hard to pick where to start. Thatโ€™s where integrators can step in.  

When it comes to integrating wellness in commercial spaces, โ€œthereโ€™s not as much integration as there should be,โ€ says Jonathan Edelheit, at a virtual well-tech conference hosted by CEDIA. Edelheit is the chairman and co-founder of Corporate Health & Wellness Association and Global Healthcare Resources.

Attaining A Wellness Certification

Melissa Walker, senior director and wellbeing product lead of experience services at JLL consulting expands on the foundation of wellness. She says, โ€œA lot of people are really wanting to understand what it takes to create the foundation of wellness in a building and that is the built environment. You have the foundation of wellness starting from the building, and then you can move out into things like programming, culture, policy and leadership. If you donโ€™t have the foundation, youโ€™re not going to have much to work from.โ€

Additionally, integrators must work early on with the real estate and design teams for wellness spaces. โ€œI think the people running employee wellbeing should be talking to the people on the real estate side, the design side. [There] should be more communication because there could be stuff people are designing that they think is working and itโ€™s not working or itโ€™s not being used,โ€ Edelheit adds.

Linda Kafka, founder of LiVABLE Environment Inc also recommends integrators interested in pursuing wellness to expand their network. โ€œYour network is your net worth,โ€ she says. โ€œWe tend to live in our silos; we tend to talk to our other colleagues that are in the same field, we are always nervous to step out and go into other areas,โ€ she remarks. 

Obtaining wellness accreditation would be a good first step for integrators. โ€œYouโ€™ve got to really work hard to get your accreditation, you really have to study for it; thereโ€™s a reason for that. And thatโ€™s going to separate [integrators] that are really serious about it versus the ones that are just kind of the well-washing โ€” the ones that jump in and say, โ€˜hey, I got another acronym after my name.โ€™ Itโ€™s not an alphabet soup race,โ€ Kafka states. 

Several wellness accreditations have also emerged. These include Well AP, a certification through the International Well Building Institute and Fitwel Certification. Fitwel certification is designed to show employees, residents, investors, and others that the company prioritizes wellness within the design, development, and operations of buildings and communities. 

JLLโ€™s Melissa Walker cautions thereโ€™s no one size fits all approach and to not assume that the same products are relevant to every stakeholder. โ€œEvery organization, every client has its own culture, its own philosophy about doing business, and approaches the way they interact with their employees differently,โ€ she says. โ€œThe most important part is going to be pursuing avenues where [integrators] actually fit. Looking for opportunities where thereโ€™s a real bona fide need is where you want to start,โ€ she says. 

Kafka recommends, โ€œIf this is a category that you want to incorporate into your [integration] business, identify the health benefits youโ€™re going to [focus on]. No longer can you say, โ€˜hey Iโ€™ve got the product; Iโ€™m a good person and Iโ€™m reliable.โ€™ Youโ€™ve got to differentiate.โ€

Of course, some of the biggest challenges leaders foresee in implementing wellness technology is that it has to work, thereโ€™s a return on the investment, and there has to be utilization. โ€œAnybody whoโ€™s coming in with something thatโ€™s for any reason complex to use or is complex to implement in a building, I think itโ€™s just simply not going to work. And people arenโ€™t going to want to adopt it,โ€ Edelheit says.

Outstanding Offices Lead to Engaged Employees

Workers are quitting their jobs in record numbers. โ€œ[So,] itโ€™s going to be really important [for employers to] retain employees but also to attract the best talent out there,โ€ Kafka observes. โ€œIf you donโ€™t have a health and wellness program and you donโ€™t demonstrate wellness within your space, youโ€™re going to see issues with low productivity and absenteeismโ€ฆyouโ€™re going to see good employees leaving or good employees not wanting to come and work for your company,โ€ she states.

Kafka further explains, “Younger generations are not looking at companies so much from a monetary standpoint. We all need an income, but thatโ€™s not whatโ€™s driving whether or not individuals want to come back or continue to work for the companies that they were working for. Now itโ€™s about their emotional health, getting time off, being able to have less stress in their livesโ€ฆ the traditional workplace is gone.โ€

โ€œEmployers have to fight for top talent,โ€ Edelheit adds. โ€œWhat worked in the past isnโ€™t going to work now and [employers] must really step up their gameโ€ฆjust because you have a beautiful buildingโ€ฆoffer the best benefits, best work environments, how do you show as an as an employer to stand out that the wellโ€“being offering is exceptional.โ€

Potential Ideas for Integrators to Implement Wellness

Integrators must think with creativity when it comes to wellness installations. One recommendation is to help ease employeesโ€™ fears about their indoor air quality. This can be achieved by visually displaying the indoor or outdoor air quality on digital displays throughout the office. Or it can be through QR codes around the office.

 โ€œIf you donโ€™t have a health and wellness program and you donโ€™t demonstrate wellness within your space, youโ€™re going to see issues with low productivity and absenteeism…”

Linda Kafka, founder, LiVABLE Environment Inc

In addition, integrators should look into constructing certain features into spaces that allow employees to take a break, meditate, stretch or walk. They should also get a healthy meal, fresh air and good sunlight. Together, all those things can help employees be the most productive.

โ€œItโ€™s going to be really hard for people at the end of the day to have enough energy to pursue wellbeing on their own,โ€ Walker says. โ€œIf all theyโ€™ve done is sit in a chair for eight hours. And think and work, youโ€™re not going to feel good. Itโ€™s really important that people stand up and walk around for five minutes to go get a drink of water, stretch, go meditate, grab some sunlight, etc.โ€ฆI think technology could really help in some way and could be really interesting to see.โ€

Final Thoughts

Thereโ€™s a new expectation of the workforce to be better supported in the management of their health and wellbeing in the new flexible and hybrid environments.  

Thus, integrators should use evidence-based strategies that are authentically delivered and inclusive, recommends Walker. โ€œThere is a lot that we havenโ€™t yet discovered,โ€ she says, โ€œThereโ€™s a lot of opportunity for other industries to look into what they can do and figure out how they can help move the needle.โ€

โ€œEveryone wants to be well,โ€ she concludes. โ€œItโ€™s time for a well world.โ€


Alyssa Borelli is the Web Editor for Commercial Integrator and sister site MyTechDecisions. She joined in May of 2021.

A version of this article originally appeared on our sister publication Commercial Integrator‘s website.

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