Theory Professional has hired AV industry veteran, Matthew Unkenholz, as US Commercial Applications and Business Development Architect for the company. Unkenholz joins Theory Professional with 40+ years of experience in AV.
Who is Matthew Unkenholz?
Unkenholz was born to a father who was a church musician and mother who was a theater teacher, growing up around mics, cords, body packs, and sound consoles since childhood. While working on his bachelor’s degree at the University of Texas at Dallas, Matthew held a side project as a DJ and often provided PA systems for HS battle of the band contests.
Post-college, Matthew’s reputation for AV expertise landed him the position of technical director and venue manager for the University of Texas at Dallas, where he spent more than 18 years running performance spaces, multi‑purpose event venues, and university‑wide milestone events while also advising on key campus AV integration projects.
In 2023, Matthew made a career change joining the independent commercial manufacturers representatives, Bormann Marketing, where he had tremendous success selling various AV brands (which included Theory) throughout the TOLA region.
