Sound United Employs AWE in U.K. for B&W and Rotel

Published: August 17, 2021

Sound United, a global audio company and AWE, a U.K.-based distributor that serves the CI channel, have announced a new partnership for the loudspeaker brand,ย Bowers & Wilkins, and electronics companyย Rotel.ย 

โ€œAWE is the leading UK distributor to some of the custom installation tradeโ€™s highest quality brands and is acknowledged as setting the standard in CI for customer service with award-winning training and technical support,” says Jason Dear, general manager, Sound United UK & IRE.

“This move is in line with our commitment to better support the Custom Install channels with demo facilities, technical assistance, and stock availability, and weโ€™re confident that this partnership will live up to that commitment based on our current success with AWE and theย Denon,ย Marantz, andย Definitive Technologyย product range.โ€

According to the companies, here are the key dealer benefits of this change:

  • Substantial stock will be held by AWE with next day delivery
  • Bowers & Wilkins and Rotel CIs will have access to AWEโ€™s onsite demonstration facilities, which are currently being upgraded to feature Bowers & Wilkins and Rotel products
  • Bowers & Wilkins and Rotel will join Denon, Marantz, and Definitive Technology at AWE, which will streamline dealers ordering efficiency
  • An experienced product support team with a wealth of technical knowledge to assist you with product specification and system design

Bowers & Wilkins and Rotel are only available to accredited dealers. AWE are now handling all CI sales enquiries and can be contacted via the below contact details.

Gavin Shing โ€“ CI Channel Manager | Tel: 07973 761834 | E: [email protected]

Nick Mott โ€“ Internal Sales Manager | Tel: 01372 847570 | 07483 950294 | E:ย [email protected]

More news from Bowers & Wilkins: CE Pro Podcast #66: Sound United Acquisition of Bowers & Wilkins One Year Later

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