Yamaha Corporation of America (YCA) announced that Randy Beck has joined the company as Vice President, Integrated Marketing. He reports directly to Matt Searfus, Corporate Vice President, Integrated Marketing.
In his new role, Beck is responsible for managing and leading YCA’s key marketing departments, including Consumer Audio, Guitar, Keyboard, Percussion, Professional Audio, and Winds & Strings.
“Randy has played key roles in building marketing success for industry-leading brands,” says Searfus.
“He possesses exceptional skills when it comes to developing positioning and messaging that resonates with customers. We are excited that Randy is now onboard to help tell the Yamaha story.”
Before joining Yamaha, Randy Beck held the position of Vice President, Percussion at D’Addario & Co, where he led the global strategic direction for the company’s Percussion Business Unit. Prior to that, he held several key managerial roles at Nestle Purina Pet Care in St. Louis, Mo., and in 2017, was named director of marketing responsible for the Friskies, Kit & Kaboodle and Deli Cat brands, one of the largest business units in the company.
In addition, Beck also worked for five years at Campbell Soup Company in Camden, New Jersey, where he led brand strategy development and execution for Campbell’s Kitchen and Pace.
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