Genelec Selects Audiologic as Manufacturer’s Rep

Published: April 8, 2020

Genelec has announced the appointment of the distributor, Audiologic, to handle distribution of the brandโ€™s growing AV loudspeaker range throughout the U.K.

According to the company, Genelecโ€™s long-term partner in professional monitoring, Source Distribution, will continue to be responsible for the U.K. distribution of Genelecโ€™s full range of studio products and systems.

Based in Harlow, Essex, Audiologic was established in 2004 specifically to supply the professional AV integration market with quality products, advice and service. The company is now one of the U.K.โ€™s most successful dedicated AV suppliers offering a range of services, including system design, site surveys, help with tenders and much more.

Audiologic MD, Andy Lewis, feels that Genelec is a perfect fit the company. โ€œWe see this as a unique opportunity for us,โ€ says Andy Lewis, managing director, Audiologic.

โ€œAs a company, we feel that itโ€™s very important to put the right products into the right place. In other words, quality first. Genelecโ€™s philosophy perfectly matches our own in that regard โ€“ they are a high end, aspirational brand that we are very proud to represent in the U.K.โ€

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Strategy & Planning Series