Control & Automation

Infographic: Millennials, GenX Biggest Adopters of Smart Home Devices

Study shows 56% of consumers who already own at least one connected device intend to buy more smart home products in the next year.

Infographic: Millennials, GenX Biggest Adopters of Smart Home Devices
GenX-ers and Millennials are both investing in smart home connected products, although perhaps for different reasons.

Chelsea Cafiero · October 14, 2016

In a recent CE Pro article, Chuck Schneider offered advice on how to market to Millennials.

In the comments, integrators lamented about their difficulties working with and selling to Millennials, and some affirmed that their target customer base is still "GenX and older."

But it's hard to ignore a whole group of the population when a recent report says nearly half of all Millennials already have at least one smart device at home and over half of those people intend to buy more.

Luckily, GenX-ers are also investing in connected devices, and the adoption rate is almost double that of Millennials, although they may be driven by different incentives.

The report, illustrated in the infographic below, was generated by Essence, a provider of Internet of Things (IoT) and cloud-based connected living solutions. The company recently expanded its platform, [email protected], by adding IFTTT capabilities and Z-Wave+ certification.

A Few Interesting Findings...

56 percent of consumers who own at least one smart connected device intend to buy more products in the next year. 

Nearly 50 percent of GenX and Millennial customers already have a smart product at home.

The most popular devices include connected cameras, smart thermostats, smart lighting and smart locks.

While Millennials are largely buying connected devices for convenience, GenX are more driven by home security and energy savings. 

View the infographic below to learn more.



  About the Author

Chelsea Cafiero is Senior Web Editor of CE Pro. She also manages the corresponding websites of sister publications Commercial Integrator, Security Sales & Integration, Campus Safety and Electronic House. Chelsea has previously covered politics, local news and consumer electronics. She joined the CE Pro family in 2012. Have a suggestion or a topic you want to read more about? Email Chelsea at [email protected]

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  Article Topics


Control & Automation · Automation · Security · News · Internet of Things · Millennials · All Topics
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Comments

Posted by Bill Sheppard on October 17, 2016

I don’t see any mention of home assistants (e.g. Amazon Echo, Google Home), which I would think would represent one of the larger categories of adoption given their popularity today.

Posted by Bill Sheppard on October 17, 2016

I don’t see any mention of home assistants (e.g. Amazon Echo, Google Home), which I would think would represent one of the larger categories of adoption given their popularity today.