Core Brands

Home Theater Turns into Golf Simulator with Press of an Elan Button

By CE Pro Editors · January 3, 2018 • What used to be a gym is now a fancy home theater that converts to a golf-simulation playground with the press of a button on an Elan home-automation system.

Nortek Security, Core Brands Merge to Form NSC

By Jason Knott · December 19, 2017 • Nortek Security & Control (2GIG, Linear, GoControl) and Core Brands (Elan, SpeakerCraft, Niles, Xantech, Panamax, Proficient, Gefen) unite to form new company called NSC.

Elan Opens New Dallas Training Center

By CE Pro Editors · November 15, 2017 • Elan Training Center in Dallas holds two-and-a-half-day programs to design, install and maintain Elan control solutions.

JJ Orion Provides Elan Home Automation System for Wounded War Hero

By CE Pro Editors · November 10, 2017 • With the help of the Gary Sinise FoundationEdina, Minn.-based JJ Orion traveled to Texas to install an Elan home automation system in a new home for an Afghanistan war veteran.

Core Brands Rallies Around Elan at CEDIA

By Jason Knott · September 22, 2017 • Core Brands focuses on Elan with new Elan Flagship Program, video-over-IP solution, 12.5% rebate program, builder program and two new slick Elan remote controls.

Elan Debuts HR30, HR10 Remote Controllers at CEDIA 2017

By CE Pro Editors · September 7, 2017 • Core Brands company Elan will show its new HR30 and HR10 controllers, programmable via Elan's Configuration Software, at CEDIA.

Proficient Debuts Protege Series Cabinet Loudspeakers

By Jason Knott · September 7, 2017 • Proficient Protege Series loudspeakers feature bookshelf, floorstanding, soundbar styles aimed at enabling integrators to install more Dolby Atmos and DTS:X systems.

Rating the Prospects: After Acquisition of SnapAV, What Major Home-Tech Co. Will H&F Buy Next?

By Julie Jacobson · June 26, 2017 • Opinion: After acquiring SnapAV, private equity giant Hellman & Friedman likely will follow up with 'transformational transaction' that disrupts home-technology landscape: Control4? Savant? Core Brands? Interlogix? PlumChoice? (Julie Jacobson / CE Pro)

Afghanistan Veteran Receives Fully Customized Smart Home from Gary Sinise Foundation

By CE Pro Editors · May 26, 2017 • Thanks to the Gary Sinise Foundation — along with Core Brands and Lutron — U.S. Army Sergeant Franz Walkup can easily control his smart home’s audio, video, lighting, security, climate and irrigation.

ISC West 2017: Few ‘CEDIA’ Smart-Home Brands Chasing Security Dealers

By Julie Jacobson · May 9, 2017 • At ISC 2017, Core Brands touted Proficient Audio and Gefen; URC and RTI (Pro Control) showed security-friendly home-automation; Luxul and other CEDIA-oriented companies also chased high-volume security dealers.

Home-Automation Controllers Blend into Walls with Flush-Mount Solutions from Wall-Smart

By Julie Jacobson · April 13, 2017 • Crestron, Control4, Elan, Lutron, Vantage, URC, Savant, RTI and so many other smart-home controllers can disappear into drywall and solid surfaces with flush-mount systems from Wall-Smart.

Elan Builder Program Courts Dealers, Builders and Buyers

By Robert Archer · March 27, 2017 • Core Brands and Elan to provide homebuilders with a range of entertainment and control solutions for new homes through the Elan Builder Program.

Top 2016 Mergers & Acquisitions in Home Automation, A/V, IoT, Security, Networking

By Julie Jacobson · December 30, 2016 • Samsung, Nortek, Honeywell, Harman, SnapAV, Control4, AVAD, Somfy, Alarm.com, TiVo, B&W, Alarm.com and Icontrol were just some of the home-technology companies involved in mergers, acquisitions and investments in 2016. (Julie Jacobson / CE Pro)

Core Brands Cozies up to Nortek Security & Control Under Mike O’Neal

By Jason Knott · December 14, 2016 • After acquisition by Melrose Industries, Nortek security and home automation groups get common leadership under Mike O'Neal.

This Veterans Day, Look Inside a Smart Home Designed and Built for Wounded Vet

By CE Pro Editors · November 11, 2016 • Gary Sinise Foundation designs and donates a specialized connected home for Gunnery Sergeant Guillermo Tejada in San Antonio, Texas. An ELAN entertainment and control system integrates the security, lighting, shading, entertainment and HVAC.

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