Latest In: Business Support

Parks Associates
smart home research

How Do Consumers Research Smart Home Gear?

Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are…

News July 28
Catalyst AV Distributor Phoenix Marketing Group
Phoenix Marketing Group logo

Phoenix Marketing Group Increases Sales

Phoenix Marketing Group and Catalyst AV member AHA Distributing, boasts that it has grown over 200% across the board…

Briefs July 27
Networking Platinum Tools Tools & Testers
Platinum Tools Tone and Probe Kit (TDG310K1C)

Platinum Tools Digital Tone and Probe Kit (TDG310K1C)

Providing integrators with a convenient way to test network connections, Platinum Tools has announced its new Digital Tone…

Products July 26
Elan KEF Salamander Designs Wireless Audio
hometronics kef

Connecticut Integrator Wows Clients with KEF Demos

HomeTronics Lifestyles demos KEF LS50, LS60 and Blade speakers in small satellite showroom to display the high quality…

News July 26
Business Resource Sales
HTA Sales Close webcast, custom integrator sales tactics

Why Custom Integrators Shouldn’t Sell Based On Price

How do you successfully navigate a challenging custom integrator sales discussion about price with a potential client?

News July 25
CEDIA CEDIA Expo Education IMCCA Resimercial
cedia expo 2022 Innovation Hub

CEDIA Expo 2022 to Provide Busy Innovation Hub Schedule

CEDIA Expo 2022 in Dallas includes Innovation Hub program showcasing projects offering emerging trends, plus stage presentations from…

News July 25
Hidden Technology

What Clients Want: Hidden Technology or Exposed?

Research finds 86% of dealers are asked to hide technology on their projects, while 96% say industrial design…

News July 22
Interior Design KBIS Kitchen NKBA
NKBA KBIS kitchen and bath designers

NKBA Midyear Outlook Forecasts 16% Rise in Kitchen & Bath Spending in 2022

Integrator opportunities to work with designers in kitchen & bath market stays healthy, per NKBA findings, including remodels…

News July 21
Coastal Source Marketing One Firefly Outdoor Lighting
Coastal Source One Firefly outdoor lighting

Coastal Source, One Firefly Collaborate on Outdoor Lighting Marketing Campaign

One Firefly, a marketing agency catering to custom integrators, and Coastal Source, manufacturers of premium outdoor lighting and…

Briefs July 20
control & automation Lighting Lutron Motorized Shades One Firefly Sales & Marketing
Lutron One FireFly

One Firefly, Lutron Partner for Dealer Marketing Efforts

One Firefly, a marketing agency that caters to custom integration professionals, has partnered with Lutron Electronics, a global…

Briefs July 19
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series