Linear lighting has moved beyond a niche product — it’s now a vital element in modern residential and commercial projects. In this engaging panel discussion, we bring together some of the largest and most forward-thinking integrators to share why linear lighting has become a crucial part of their business.
Our expert panelists will dive into:
- How they first got into linear lighting — the opportunities they saw and the challenges they overcame.
- Why linear lighting is essential today — from aesthetics and customization to creating immersive, dynamic environments.
- Key trends shaping the category — including tunable white, color-changing applications, and integration with control systems.
- Advice for dealers and integrators entering the space — practical tips on training, selling, and specifying linear solutions.
- Strategies for getting your team on board — how to inspire technicians, designers, and sales teams to embrace a more complex and design-focused product category.
Why attend?
Whether you’re already working with linear lighting or considering adding it to your portfolio, this session offers candid insights from industry leaders who have successfully integrated linear lighting into their businesses and grown their bottom lines because of it.
