NEWAURO, the company behind the AURO-3D immersive audio format, has been selected for the recently announced Pure Audio Streaming platform. This new service promises to revolutionize music streaming by offering high-resolution audiophile recordings with an emphasis on immersive listening experiences.
Previously only available on Blu-ray, Pure Audio Streaming will make a vast library of over 300 high-resolution recordings accessible for streaming. These recordings will be available in the AURO-3D format, allowing listeners to experience their favorite music in a captivating three-dimensional soundscape. Titles like the Grammy-winning LUX by 2L Records will be among the first available in this immersive format.
“We are excited to bring Pure Audio Streaming to the listening world,” says Stefan Bock, founder and developer of the Pure Audio Blu-ray disc format. “Our goal is to provide an unmatched audio experience that brings music to life in a way that has never been possible until now. With Pure Audio Streaming, we are not just streaming music but creating immersive audio experiences using AURO-3D technology.”
The AURO-3D format goes beyond traditional surround sound by adding a height layer, creating a more realistic and enveloping listening experience. Pure Audio Streaming recognizes this potential and caters to both headphone users (through binaural technology) and home theater enthusiasts with AURO-3D compatible systems.
Pure Audio Streaming is built on the secure and high-quality Artist Connection platform, which natively supports the AURO-3D format and is the only capable of streaming lossless, high-resolution audio and high-definition video. It is expected to launch in Q4 of 2024.
Pure Audio Streaming immersive audio titles will be released in the AURO-3D standard as stereo/binaural and high-resolution immersive allowing users to enjoy AURO-3D’s immersive audio experience regardless of their setup, whether they’re using headphones or a full-fledged home theater system.
“AURO-3D is committed to pushing the boundaries of audio technology and delivering the best possible listening experience,” says Rudy Van Duppen, CEO of NEWAURO. “We are thrilled that Pure Audio is bringing its extensive library to streaming, with AURO-3D support as the first immersive codec on the platform. Anyone with headphones or a home theater receiver that supports AURO-3D can now enjoy this library of incredible music.”