The Dubai Mall, the world’s biggest shopping mall, will soon feature the largest cinema complex in the world.
Not only that, but it will be powered exclusively by Barco Flagship Laser projectors.
Each of the 22 Reel Cinemas theaters (one of which is a Dolby Atmos cinema) at the multiplex are to have their current projectors replaced with Barco’s Flagship RGB Laser models, comprising 21 DP4K-22L high-brightness 6P laser cinema projectors and one DP4K-30L laser-illuminated projector.
In addition the cinema will feature a Barco Escape installation, another first in the Gulf region. The Barco Escape format screen is a panoramic setup that adds two additional screens to either side of the main display at the front of a theater, offering moviegoers 270 degrees of cinematic action.
Barco Gold partner, CineTech Middle East JLT will handle the installation.
“We have already installed Barco technology in numerous other chains and are extremely honoured to help make cinema exhibition history by delivering the largest all-Flagship Laser install in the world,” says managing director Peter Khamas. “Time and again, both our clients and cinema visitors are stunned by the immersive cinema experience that Barco’s Flagship Laser technology offers.”
“Over the past few years, Reel Cinemas has grown steadily, underpinned by our mission to provide exceptional movie-going experiences that delight, inspire joy and surpass expectations,” says Maitha Al Dossari, CEO of Emaar Entertainment LLC, owner of Reel Cinemas.
“We strive to continually enhance our customers’ experiences and our vision is to seek out advanced technologies that help us to do that. Our partnership with Barco, the technology leader in this field, is testament to that commitment. Barco’s Flagship Laser projectors are leading the market; the image quality is truly amazing, bringing the action on the big screen to life like never before,” adds Al Dossari.
“We are very proud that all our theatres in Reel Cinemas, The Dubai Mall will feature these projectors, making it the world’s largest cinema that provides moviegoers with the ultimate picture quality on every single one of its screens. We are also excited that one of the theatres in Reel Cinemas, The Dubai Mall is set to be equipped with the revolutionary Barco Escape format screen.”
“Reel Cinemas has taken a giant leap forward, bringing The Dubai Mall multiplex into a new era,” says Stijn Henderickx, vice president Cinema for Barco. “Flagship Laser enchants movie audiences all over the world thanks to its high brightness, deep contrasts and fantastic, lively colors. I’m sure that the perceptive public at The Dubai Mall will appreciate the ultimate image quality of Flagship Laser and return to Reel Cinemas for this extraordinary experience, over and over again.”
“Barco Escape, our multi-screen, panoramic movie format will further push the boundaries of traditional cinema and put the Reel moviegoers into the action like never before.”
This article was originally published on Commercial Integrator Europe.
