Key Takeaways
- Sony will be adding ‘True RGB’ tech to BRAVIA displays releasing sometime this spring.
- Technology will leverage a proprietary optical structure, precision backlight and new RGB backlight driver, according to Sony.
- “True RGB represents the culmination of more than 20 years of Sony’s innovation in LED control,” says company spokesperson.
Sony is slowly and deliberately peeling back the covers on its RGB TV technology—which the company is calling “True RGB”—and is teasing new BRAVIA TVs featuring the new video technology.
The new video technology first started gaining attention last year when Sony and a handful of other TV makers began releasing models and prototypes with this technology. Now, Sony says it will power the company’s upcoming True RGB TVs set to be released this spring amid a flurry of other competitors also getting into the RGB video market that appears to be primed to challenge OLED displays.
What is Sony’s True RGB technology?
According to Sony, True RGB uses independently controlled red, green, and blue light sources (diodes), delivering purer color, greater brightness, and “the largest color volume ever achieved in Sony’s home TV history.”
This is designed to deliver a more natural, dimensional and accurate picture in environments ranging from bright living rooms to cinematic dark screens.
The company says its proprietary optical structure, precision backlight and new RGB backlight driver are the core of True RGB technology, allowing for more accurate color reproduction from wider viewing angles while preserving the intended detail and contrast.
“True RGB represents the culmination of more than 20 years of Sony’s innovation in LED control, evolving from the RGB light sources first introduced in the QUALIA 005 (2004) through the flagship Backlight Master Drive technology launched in 2016,” the company says in a statement. “By combining the precision of individual RGB LEDs with the strengths of both Mini LED and OLED, Sony delivers picture quality defined by pure color, high brightness, and consistent accuracy.”
Get ready for more RGB TVs this year
While the company took the wraps off of its proprietary technology, new Sony RGB TVs have yet to be released. However, the company is teasing new BRAVIA-branded TVs powered by this technology releasing sometime this Spring.
Sony first announced the concept last May, around the same time that other manufacturers including Samsung began talking about RGB TV technology. Including Sony and Samsung, several other TV makers will likely release some kind of TV marketed using RGB technology in 2026.
