Sonos to Raise Prices on Majority of Wireless Speakers

Sonos is hiking up the prices of many of its most popular audio products starting on September 12, including its Sub, One, and Roam speakers.

Published: September 10, 2021Andrew Nichols

As retailers and integrators both begin their preparations for the holiday season, Sonos has decided to raise the prices of several of its most popular wireless speakers, including its recently released Sonos Roam. While Sonos has not directly commented on the reason for the price increase, multiple tech publications have speculated the move may be a way to preserve the company’s bottom line and combat supply chain issues and chip shortages.

In an exclusive discussion with The Verge, the company mentioned it is “always assessing market dynamics — including demand, supply chain, component costs, and the competitive landscape,” which has led some to believe the decision is related to the economic impact of the COVID-19 pandemic.

In a recent earnings call, the company mentioned speaker sales have thrived during Q3 2021, stating, “Sonos speaker revenue was up 58% year-over-year led by the introduction of Roam and the continued success of ARC and Sub.” In addition, the company said its product revenue increased 13% in Q3 even while combating product and material scarcity.

Not every product will be seeing a large jump in price, as some products like the Sonos Roam are seeing increases of just $10. Other products receiving only small price increases include the Sonos One and Sonos One SL ($20 increase), while others are not seeing pricing changes whatsoever like the Sonos Move and Sonos Port.

Either way, consumers and integrators should be aware that the price increase is slated to take place on Monday, September 12th, meaning all current orders will be processed under the previous price.

Here’s a quick rundown of each of the pricing changes Sonos will enact starting on the 12th: