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describing hidden technology to tech buyers

How Do You Describe Hidden Technology to Buyers?

Integrators describe how they explain the concept of "hidden technology" to their clients based on a recent survey.

News July 20
Coastal Source Marketing One Firefly Outdoor Lighting
Coastal Source One Firefly outdoor lighting

Coastal Source, One Firefly Collaborate on Outdoor Lighting Marketing Campaign

One Firefly, a marketing agency catering to custom integrators, and Coastal Source, manufacturers of premium outdoor lighting and…

Briefs July 20
Access Control Linear Nice Group RMR Surveillance
access control ecosystem Nice Linear

Making the Case for an Access Control Ecosystem

When it comes to resimercial or commercial security systems, a single-supplier approach can ease pain points on hardware…

News July 19
small business owner burnout

Study: 72% of Small Business Owners Feel Burned Out

Inflation, gas prices and rising wages are listed as top threats. Small business optimism hits 48-year low.

News July 19
Auton Design Lifts Mounts & Lifts
motorized AV concealment Auton outdoor lift

6 Ways to Sell Customers on Motorized AV Concealment

Whether it’s aesthetic demands, space constraints, wow factor delivery or otherwise, custom integrators can pitch hidden tech solutions…

News July 18
Hiring
custom integrator interview questions hiring

Hiring for Your Custom Integration Firm? Use These Interview Questions

Use these custom integration interview questions to help determine your next AV technician, AV service manager, or sales…

News July 15
Bond Bridge Elan Nice Group Olibra
Bond Bridge Pro Nice shade motors

Bond Bridge Pro Now Compatible with Nice Shade Motors

Olibra, parent company of the Bond Bridge RF-to-WiFi home control solutions, has announced compatibility with Nice interior window…

Briefs July 14
Audioquest KEF Meridian SpeakerCraft Stewart Filmscreen
liz Kershaw

Reflecting on Rep Liz Kershaw’s Trailblazing Legacy

Liz Kershaw retirement is a noteworthy milestone as one of the first female manufacturers’ reps in the industry.

News July 14
Clare Controls Control4 Distributor Snap One
Clare Controls ClareOne ClareVision Staub Electronics

Snap One Announces ClareOne & ClareVision Availability in Canada

Snap One has announced that the ClareOne Security and Smart Home Platform is now available in Canada following…

Briefs July 14
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series