Nortek Security & Control LLC (NSC), has announced plans to aggressively pursue the single-room custom control installation marketplace by delivering a new high-performance, affordably-priced product bundle through six select members of the PowerHouse Alliance.
The national distributor with member branches located throughout the U.S. will vet, train and support their customers, a group of respected custom integration professionals.
After training and certification, PowerHouse customers will be authorized to purchase a specific PowerHouse control bundle consisting of the new compact ELAN EL-SC-100-SR System Controller and ELAN EL-HR1 handheld remote control, a combination that’s been optimized for control of single media rooms or other single-room installations.
ELAN’s new single room solution may be cloud managed so that dealers can benefit from the platform’s visibility and control over all deployed systems to monitor and ensure their software is always up to date. ELAN 8.4, the latest software version, is included with the SC-100.
“Working together with the experienced members of the PowerHouse Alliance, we envision penetrating a market segment where we have not fully participated, the single-room home control install,” says Richard Pugnier, vice president of marketing at NSC.
“Under this strategic arrangement we’re able to compete in this important arena without compromising end-user satisfaction, while further elevating the brand for all our custom integrators.”
The six PowerHouse Alliance members trained and readied include CRT (Davis Distribution), Electronic Custom Distributors, Mountain West Distributors, STV, Inc. (21st Century), Ultimate Integration and Pioneer Music Co.
“We’re thrilled to be collaborating closely with Nortek Security & Control on this new control solution as their selected partner who can offer the many benefits of it along with our industry leading dealer training and service,” adds Dennis Holzer, executive director of the PowerHouse Alliance.
“Finally, true convergence has arrived at a price-point that makes sense, presenting a new opportunity for us—and our dealers. This offers major growth to our entire industry and the markets that we serve.”
Nortek Security & Control points out the specially bundled solution is now available for order. Manufacturer’s Suggested Retail Price for the ELAN bundle, model EL-SC-100-SR-BDL, is $999 before labor and installation.
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