DMF Lighting has announced several updates to its marketing leadership which it says is designed to support continued portfolio expansion, channel engagement and long-term growth across both indoor and outdoor lighting solutions.
What’s Changing at DMF
As part of this leadership shakeup, Stephen Roome is transitioning into the role of Sr. Marketing Manager, HK Luxury, DMF Lighting’s sister company focused on architectural outdoor and landscape lighting solutions.
Rebecca Lynn, meanwhile, joins DMF Lighting as Marketing Manager, Integrator Channel, assuming responsibility for marketing strategy and execution supporting the company’s custom integration partners.
Stephen Roome on Assuming the Role of Senior Marketing Manager
Roome has been with DMF Lighting since 2021, most recently serving as CI Channel Marketing Manager. In that role, he played a central part in shaping DMF’s integrator-focused marketing efforts, including the launch of several award-winning products, the expansion of DMF Luxury initiatives, oversight of DMF’s B2B strategy, and the development of content-driven programs designed to support integrators in the field.
In his new position, Roome will apply his expertise in B2B channel marketing and digital strategy to help accelerate HK Lighting’s growth in the exterior lighting market.
Rebecca Lynn on Her New Position of Marketing Manager, Integrator Channel
Joining DMF Lighting, Lynn takes on the role of Marketing Manager, Integrator Channel, where she will focus on programs, campaigns, and tools that align DMF’s product innovation with how integrators specify, sell, and deploy lighting solutions.
Her responsibilities include driving data-informed marketing initiatives that support dealer engagement, demand generation, and long-term channel success.
Lynn brings a diverse background spanning product marketing, brand management, CRM, analytics, and customer engagement across automotive, consumer technology, and connected services.
Most recently, she led business and marketing strategy for connected digital services at American Honda Motor Company, overseeing subscription growth, revenue performance, and KPI-driven initiatives. Her experience also includes senior product marketing roles at Yamaha Corporation of America, along with analytics and customer engagement leadership positions at Hyundai Motor America and Toyota.
These appointments follow a slew of new hiring efforts seen across the industry this week, spanning the likes of KEF and Kaleidescape as well as DMF Lighting.
