Digital media firm Cogent360 has officially launched SmartShowroom360, a web-based 3D sales platform designed to help integrators better communicate the benefits of home technology. The customizable virtual showroom offers a visually rich and interactive way to showcase smart home solutions, allowing clients to explore realistic residential spaces—from home theaters and motorized shading to whole-home control and wellness systems.
SmartShowroom360 includes over 25 fully navigable spaces, including outdoor living areas and luxury home interiors. Clients can interact with features like programmable lighting scenes and control interfaces to better understand how each system works and what it looks like in context. The entire experience is built on Cogent360’s proprietary Vizualize platform, a high-fidelity visualization engine used by major brands such as LG and Resideo.
Subscribers can personalize the platform with their own branding and select from multiple home styles and product categories. The Basic tier offers a focused experience with up to five rooms and seven product categories, while Premium unlocks full access to all rooms, analytics, and an exclusive “Lighting Gallery” that highlights features like circadian rhythm lighting and RGB color control.
Dave Chace, Cogent360 founder, says many applications need to be seen for customers to truly appreciate their impact. However, more than half of custom integrators don’t operate a physical showroom, Chace says.
“SmartShowroom360 offers integrators a flexible, affordable way to demonstrate their expertise without the cost and upkeep of a physical showroom,” Chase says. “Meanwhile, over half of custom integrators don’t operate a physical showroom, and the rest must undertake constant costly updates to keep pace with emerging technologies. SmartShowroom360 is a powerful alternative—or complement—to traditional showrooms: It’s flexible, portable, customizable, and always up-to-date with the latest design and technology trends.”
Designed with sales enablement and educational psychology in mind, SmartShowroom360 also includes explainer videos and embedded learning cues to increase client engagement and retention. It can be accessed through any browser and shared via link, embedded on integrator websites, or presented during consultations and industry events.
After a strong debut at the Azione spring conference in Indianapolis, the platform is now available to all custom integrators. More information and subscription options can be found at SmartShowroom360.com.
