Boston Automations, a recent winner of a CE Pro Home of the Year award, has adopted SmartShowroom360, a subscription-based virtual showroom platform designed for custom integration professionals. The move underscores, the software company states, the integrator’s ongoing commitment to enhancing the client experience.
Unveiled on Sept. 4-6 during the CEDIA Expo/CIX 2025 trade event in Denver, SmartShowroom360 enables integrators to present a realistic, interactive 360-degree smart home environment across any device. The platform includes a library of complete homes and individual rooms featuring more than 25 categories of technology—from programmable lighting and motorized shades to whole home control, dedicated home theaters, and outdoor living options.
“By embedding SmartShowroom360 on our website, we’ve essentially opened a 24/7 luxury showroom that clients can explore from anywhere at their own pace,” says Adam Zell, founder of Boston Automations. “It’s perfect for busy, high-end customers who can’t always visit in person.”
Using the SmartShowroom360 tool Boston Acoustics can demonstrate hot smart home categories such as lighting. (photo credit: Cogent360)
SmartShowroom360 Creates Customized Virtual Showrooms for Integrators
Unlike traditional sales collateral, SmartShowroom360 allows dealers to embed a customizable, always-available showroom on their website or use it in client meetings. Each version can be branded with the integrator’s logo, colors, and content preferences, creating a powerful sales and education tool that bridges the imagination gap for homeowners considering complex solutions.
For Boston Automations, SmartShowroom360 points out the decision to integrate SmartShowroom360 into its sales and marketing toolkit was an easy one.
“For our luxury clientele, the SmartShowroom360 experience is the perfect complement to our high-end offerings,” notes Zell. “It’s an ultra-polished, cutting-edge presentation that reinforces our commitment to innovation and truly sets us apart from the competition.”
Boston Automations’ use of the SmartShowroom360 platform allows the company to propose how systems like home theaters will fit into its clients home spaces. (photo credit: Cogent360)
The virtual showroom also reinforces the company’s reputation for delivering cutting-edge, luxury experiences.
Cogent360, the creative media design firm behind SmartShowroom360, sees the partnership as a natural fit.
“We are delighted to partner with Adam and Boston Automations,” comments Dave Chace, president of Cogent360. “Given their reputation, and the level of projects they design, we look forward to a highly productive relationship whereby our platform helps their clients better visualize Boston Automations’ solutions, and Adam and his team can provide us valuable insight to help us continue to enhance the SmartShowroom360 platform.”
SmartShowroom360 adds that with its platform now in place, Boston Automations is well positioned to extend its leadership in the smart home integration space, offering clients an unique way to experience and understand the possibilities of smart home life.
The SmartShowroom360 platform drives customer-facing marketing efforts that include dealer websites. (photo credit: Cogent360)
