RISE Media Strategy, has announced the appointment of Arlen Schweiger as director of content.
This strategic addition to the RISE team, the firm asserts, underscores its commitment to delivering top-tier content, marketing, and PR services to its esteemed roster of clients in the residential and commercial AV industry, including manufacturers, service providers, associations, and integrators.
Arlen Schweiger brings nearly two decades of experience in the AV industry, with a comprehensive background that spans residential, commercial, and consumer sectors. His most recent role as Editor-in-Chief of CE Pro magazine, along with his previous editorial positions at Commercial Integrator, Security Sales & Integration, and Electronic House, have cemented his reputation as a leader in content creation, known for his expertise, writing prowess, and deep industry knowledge. Arlen is also located in North Carolina, near RISE’s Asheville, North Carolina, headquarters.
“To keep apace with RISE’s fast growth, we needed an undisputed rock star to join our team, someone who is not only prolific, with the capability to produce a demanding amount of A+ content, but who is extremely well connected and knows the intricacies of the AV industry like no other, having researched, reported on, and even shaped its course over decades,” says Krissy Rushing Tomlin, CEO and co-founder of RISE Media Strategy.
In his new role, Schweiger will spearhead RISE’s content strategy, overseeing the production of diverse content, including blogs, press releases, and case studies, as well as directing RISE’s search initiatives, including the new frontiers of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to the benefit of RISE clients.
Schweiger will also focus on building and nurturing media relationships, expanding RISE’s presence in international media as the company grows its global client base. Additionally, Arlen Schweiger will develop content distribution pathways to reach architects, designers, and builders for RISE’s integrator clients and design-forward brands.
“I’m incredibly thrilled and grateful to Krissy and Jayson [Tomlin] for giving me this opportunity to help drive their major growth plans,” adds Arlen Schweiger. “Taking on a new and different role in this dynamic industry is an exciting challenge. I’m eager to jump back into the AV channel and deliver highly engaging and effective content for RISE’s wide-ranging clientele.”
