They say in some circles you can tell the merit of a person by the type of people he associates with. If that is true of companies also, then IC Realtime and its consumer brand IC Real Tech are super cool.
The company's cool factor was on full display at CES 2016 with its entourage of global partners, ranging from Qualcomm, YouTube, Facebook and oculus Rift. The ALLie Cam by IC Real Tech is a portable 360×360 action camera and integrates with virtual reality headsets. The cameras lead the VR category with many breakthroughs including being first to instantly share user-generated content to Facebook and stream UGC live to Oculus Rift VR headsets.
At CES, the company unveiled the ALLie Go portable 360×360 action video camera and ALLie VR and ALLie Cardboard VR headsets. The company's IC720 and ALLie Home capture images 360-degrees horizontally and 360-degrees vertically, with monitoring seamlessly viewed via mobile devices.
Immersive video control is achieved by moving the display device around in the air or finger-based gesture control on the display screen. The ALLie immersive video camera app also shares user-generated 360-degree video and pictures to Facebook, and stream the UGC (User Generated Content) to the Oculus Rift VR headset. The Oculus Rift headset is due to start shipping in March and was named by at least one CE industry reviewer as the “coolest thing at the show” for two years in a row.
The ALLie Go action camera is a high-resolution portable action video camera that leverages the company’s 360×360 technology to stream live to display devices via Wi-Fi. About the size of a baseball, ALLie Go easily mounts to the body or sporting equipment for use in action sports, adventures and entertainment settings. The camera integrates two microphones, a built-in speaker, storage for recording and a rechargeable battery.
ALLie Go is the company’s first portable camera and like ALLie Home, the camera’s App will also instantly share UGC to Facebook and stream UGC live to both the ALLie and Oculus Rift VR headsets. Users will also have access to the ALLie Go Channel, where they can view all the latest ALLie Go videos from around the world. ALLie Go will carry an MSRP of $599 and is expected to begin shipping mid-2016.
The ALLie VR headset is compatible with smartphones ranging from 3.5 to 5.7 inches in screen size (diagonal measurement), which sit snuggly behind the front cover of the headset. Using the ALLie VR App, users can view high-definition video streaming from ALLie cameras, as well as 3D movies, gaming and personal videos (hosted on the smartphone). ALLie VR will have a MSRP of $59 and begins shipping January 2016.
Last but not least, IC Real Tech's ALLie Cardboard VR is a Virtual Reality headset. Taking from the Google Cardboard design, the headsets can be used with the ALLie cameras as well as other compatible Virtual Reality video sources. The headsets are sold via 225 Brookstone retailers for an MSRP of $24.99.
Strategic Relationships
IC Real Tech has also established key partnerships it is leveraging. For several years, the company has collaborated with Qualcomm to embed its Snapdragon chipsets into its ALLie consumer and IC720 professional 360×360-degree cameras, including those outfitted in the Qualcomm-sponsored Formula E racing car by IC Real Tech sister company 360 Racing.
Also, the ALLie Home camera was endorsed earlier this year by YouTube for its ability to have user-generated content created on the camera uploaded to YouTube 360. The content can then be viewed on any display device or computer. As part of its 360-degree video initiative, Facebook recently stated that it is working with IC Real Tech to create in-app “publish to Facebook” options that will make it easier for users to share their 360-degree content.
“With our technological achievements and strategic relationships, ALLie Cam is advancing as a complete provider of virtual reality solutions for the masses while raising-the-bar for how 360-videos will be created and shared via social media,” says IC Real Tech CEO Matt Sailor.
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