Finding patterns and pulling key data points from a list of more than 60 technology and business operations categories is always difficult, and this year was no different. But if there’s one mantra that’s a custom electronics industry favorite that can be applied to the 2023 CE Pro 100 Brand Analysis rankings of the most-used manufacturers, “a rising tide lifts all boats” is it.
CE Pro’s annual highly anticipated Brand Leaders and Bullet Brands list is pulled from the CE Pro 100 entry forms, in which we ask candidates to name their top brands in this massive swath of categories impacting the custom channel.
Surges by “Bullet Brand” companies such as Kaleidescape, Josh.ai, James Loudspeaker, Origin Acoustics/Artnovion, ICE Cables, AVPro Edge, AudioControl, Samsung and Masimo Consumer (formerly Sound United) heritage brands Marantz and Denon speak loudly. Especially when compared with falling totals for Sonos in the majority of their categories — of course, the popular company’s reach is so widespread it still handily won multiple—as well as the mammoth portfolio of Snap One brands (again, still handily won many of the 60+ categories).
In all, Snap One and its sub-brands are leaders in 20 categories. Sony is the top brand in five categories. Sonos and Lutron each lead in three categories.
Download your copy of the the 2023 CE Pro 100 Brand Analysis to check out the report in detail now!