WAC Appoints Chris Bruno as Western Business Development Manager for Integrator Channel

“Chris, a.k.a. Bruno, comes to us with an enormous amount of CI experience, including a background and reputation that are second to none," notes Patrick Laidlaw.
Published: January 7, 2026

WAC Group/AiSPIRE has named Chris Bruno as Western Business Development Manager for the Integrator Channel. Bruno comes over having originally worked for Vantage (Legrand), as the Regional Sales Manager for the western territories before moving on to the Business Development Manager role.

In press release announcing Bruno’s position at WAC, Patrick Laidlaw, Director of Business Development-Integration, had this to say:

“Chris, a.k.a. Bruno, comes to us with an enormous amount of CI experience, including a background and reputation that are second to none. Alongside Mr. Bruno in the West, we will also expand our inside sales team. We are outlining territory responsibilities now and adding an inside salesperson to enhance the experiences of our customers.”

No other details about who will be added to the sales team have been revealed.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series