SureBright, a company that enables U.S. and Canadian retailers to launch turnkey product warranty and shipping insurance programs in as little as 10 minutes with zero upfront cost or operational lift, met with industry professionals at CEDIA Expo 2025 to discuss the company’s approach to creating customized product support for nearly any product or service in the custom installation market.
SureBright’s focus will be on its Custom Installer Systems Extended Warranty Program. The new program is designed specifically for custom integrators and installers, covering everything from televisions and projectors to smart home automation systems, audio/video equipment, networking gear, and more — all under one simple extended protection plan.
“As ProSource’s preferred partner, we’re excited to bring SureBright’s extended warranty program to our members,” says Sherry Dantonio, vice president of growth and member services at ProSource. “SureBright’s focus on the unique needs of the custom integration channel provides our integrators with a seamless way to add value for their clients while unlocking new revenue opportunities — all with zero operational lift. It’s a true win for both our members and their customers.”
SureBright Program Benefits Include:
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Whole-System Protection: One plan covers all major components of the installed system, from displays and AV gear to automation hubs and connected devices. Installation costs are also covered.
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Zero Deductible on First Claim: SureBright states that clients enjoy a $0 deductible on their first service claim.
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Installer Reimbursement: Labor is covered, ensuring installers are compensated for service work.
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Integrator Revenue Stream: Integrators can sell plans, file claims on behalf of customers, provide repair services, and get paid — all in one simple portal.
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No Cost, No Lift: SureBright manages the claims process end-to-end, enabling installers to focus on their craft while enjoying pure incremental revenue.
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Customer Peace of Mind: Extended protection kicks in after the manufacturer warranty, giving the customer long-term reliability for premium home technology investments.
