ProSource, a national audio, video, and integration buying group, has announced the addition of six new dealers and the elevation of five ProSource Custom Integrator (CI) members to the Power membership level. The addition of two new Power members and four new CI members in the second quarter brings the total number of new dealers year to date (YTD) for 2021 to 11. New members in the second quarter contributed to a total new revenue of more than $51 million YTD in 2021.
With the approval of the ProSource Board of Directors, the following CI members were elevated to the Power member level:
• Architechnology Designs, Melville, New York
• Brilliant AV, Costa Mesa, California
• Comware, Southlake, Texas
• Desert Valley Audio Video, Scottsdale, Arizona
• Xtend Technologies, Broadview Heights, Ohio
New ProSource Power member Companies:
• iconic.systems, Houston, Texas
• Paradyme, Sacramento, California
The new CI members are:
• Austin Home Systems, Austin, Texas
• Define AV, The Woodlands, Texas
• Nuts About Hi-Fi, Silverdale, Washington
• The Audiohouse, Vero Beach, Florida
“The ProSource tiered membership model of PRO, Power and Custom Integrator levels provides each member an opportunity to grow within the organization’s structure,” said Dave Workman, CEO and President of ProSource. “The recruitment and retention strategy for the group is focused on attracting new businesses that are aligned with the qualifications of each level offering exclusive programs, services and peer-to-peer support that ensures a path to continued success.”
“It is very rewarding to know that the ProSource depth and breadth of opportunities for members contributes to improved productivity and profitability for every member,” adds Sherry Dantonio, senior director of education and membership recruitment, ProSource.”
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