Klipsch, a global audio company, has strengthened its commercial and strategic brand alliance team with the addition of Lance Jones, who has joined its management team as chief development officer.
Jones has consulted for Klipsch since 2017 and has successfully expanded its commercial projects and brand partners to include Hard Rock International properties, Margaritaville resorts and living communities, Darden and First Watch restaurants, and movie theater chains.
Jones previously worked for Klipsch from 1996-2012. During this time, Klipsch says he was instrumental in helping the company to successfully enter the cinema and gaming audio markets.
According to the company, Klipsch is in about half of the movie theaters in the U.S., while ProMedia multimedia speakers remain one of the most successful products in the brands history.
Klipsch adds that Jones’ background includes 40 years of experience in various executive level and entrepreneurial roles in marketing, business development and sports marketing at high profile companies like The Disney Channel, Budweiser King Racing, and Little Steven’s Underground Garage.
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