AVPro Global Holdings LLC, parent company of AVPro Edge, AudioControl Pro, Bullet Train, RTI, ProControl, ThenAudio, and Murideo, has announced the appointment of Pete Baker as director of residential control Sales.
“Pete brings more than thirty years of sales and marketing expertise in the CEDIA channel, combined with in-depth RTI product knowledge,” says Jeff Murray, founder and CEO of AVPro Global Holdings. “His proven dedication to supporting dealers and helping them maximize revenue and profitability through RTI control and automation makes him an invaluable addition to our team.”
The company states in this new role, Pete Baker will spearhead integration, market development, and revenue growth for RTI control and automation products within AVPro’s residential sales division. Reporting to Chris Kane, vice president of residential sales, Baker will focus on dealer engagement through comprehensive presentations, training programs, and expert system design support—showcasing the capabilities and value of RTI control and automation solutions. In addition, Baker will ensure AVPro’s sales force and manufacturer representatives are equipped with the latest technical and sales skills to better serve AVPro’s diverse customer base, fueling collaborative revenue growth.
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