Vanguard Dynamics has proven the strongest growth opportunity for your AV Integration skillset is MDUs. When approaching this new, high-tech/low square-foot marketplace, the proposal should specifically address sound transfer, ease of use, reliability, and the elimination of proprietary technology that may cause issues later.
An MDU sale might be harder to close, but when done, the sale of audio, video, Wi-Fi, security, shades, and other products can exceed a hundred single customers. And any success opens the door to strong builder partnerships, and a desirable new customer base of high-income, young, singles, and couples, who expect premium amenities.
Installing dozens, or hundreds of units at a time may seem overwhelming, but it is done during the building process, with no customer interaction. Organizational and logistic support, and outsourcing roles such as installation labor can be beneficial. A well-designed system can be easily replicated into multiple units making installer education easier.
The VAIL Cast from Vanguard Dynamics has proven itself to be the cornerstone of simplified MDU audio installations due to its ease of use, reliability, and customer support. It is securely mounted into a wall and is ready to use with Apple AirPlay2, Google, Alexa, and many others using any smartphone.
It can amplify TV audio with the TV remote used for volume control. A maximum volume may also be set to reduce sound transfer. We have a wealth of resources, world class service and referral systems to assist integrators interested in expanding into MDU opportunities.
The Future of Digital Lighting & Control
As a custom integrator, lighting is in demand. Effective communication, education and showcasing the value proposition of LED light fixtures in conjunction with integrative control systems are the keys to overcoming challenges and closing sales in this specialized market. Join us as we discuss the future of digital lighting and control with David Warfel from Light Can Help You and Patrick Laidlaw and Mark Moody from AiSPIRE. Register Now!ÂJeff Francisco is the President & CEO of TDG Audio.
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