Best Buy has recently announced a revamp of its membership options through My Best Buy Memberships, with a new tier having been added at a “more affordable price,” according to Best Buy. The revamp, the company states is to give its customers more freedom to choose a membership that fits their technology needs, budget, and lifestyle.
The newest selection of memberships now includes My Best Buy, My Best Buy Plus, and My Best Buy Total, with each membership tier offering a different set of benefits.
These benefits, according to Best Buy, include members-only pricing and deals, access to exclusive sales and events, 24/7 tech support, product protection, free shipping, and more.
“We’ve learned a tremendous amount from our members over the last couple years, especially that different customers value very different benefits when it comes to their technology,” said Patrick McGinnis, SVP of Memberships at Best Buy.
“Creating these new membership options allows us to be there for all of our customers in the ways that are most important to them.”
A Summary of the New Best Buy Memberships
Here’s what customers can expect from each tier:
My Best Buy (Free)
- Free shipping with no minimum purchase
- Access to purchase history, online order tracking and up-to-date shipping info
- Quick checkout, save items to keep an ongoing wish list
My Best Buy Plus ($49.99/year)
- Includes everything you get with My Best Buy
- Exclusive member-only prices on thousands of items
- Exclusive access to sales, events and highly anticipated products
- Free 2-day shipping with no minimum purchase
- Extended 60-day return and exchange window on most products
My Best Buy Total (179.99/year)
- Includes everything you get with the previous two tiers
- Geek Squad® 24/7/365 tech support for all your tech—no matter where you bought it
- VIP priority support any time and access to specially trained team for advice, customer service and coordination via phone or chat
- Up to two years of product protection, including AppleCare+, on most new Best Buy purchases while you’re a member
- 20% off repairs
- Promotional service offers from time-to-time like discounted in-home installation and haul away
The company also notes My Best Buy Credit Cardmembers get access to even more benefits, including an exclusive 5% back in rewards or flexible financing options on purchases made at Best Buy. As a Cardmember, they also are automatically enrolled into and have access to My Best Buy (free) membership benefits.
An Ongoing Evolution of Best Buy’s Business Models
Many moves have been happening within Best Buy recently, with the major electronics retailer most recently striking a deal to have its Geek Squad technicians become a home healthcare installation team for Atrium Health patients.
This development was preceded by the company’s acquisition of In-Home Healtchare PERS Provider, Current Health, and is part of an ongoing effort by the company to expand outward into separate verticals in the face of poor consumer electronics sales following pandemic booms.
Best Buy’s existing membership, Best Buy Totaltech, launched nationwide in 2021 and helped shape the tiered My Best Buy Membership options.
Totaltech members engage with Best Buy more frequently, purchase more of their tech at Best Buy and experience considerably higher satisfaction rates, especially for tech support, compared to non-members.
Also, members have taken advantage of benefits in noticeably different ways; for example, some of our members use member pricing and product protection more often, while other members more frequently leverage tech support services.
All members cite free shipping as one of the most valuable benefits.
As part of the launch of My Best Buy Memberships™ on June 27, Totaltech will transition to My Best Buy Total™. Current Totaltech members will receive an email in the coming months with more details.
Members will be able to transition between the My Best Buy, My Best Buy Plus and My Best Buy Total tiers or cancel their membership at any time if their tech needs change.
Current Totaltech members will continue to receive their existing membership benefits through the end of their renewal date.
