Control & Automation

LG ProActive Customer Care Program Uses AI to Reduce Service Calls

By sending out alerts and notifications to customers, LG's ProActive Customer Care Program seeks to remedy potential problems before they happen.

LG ProActive Customer Care Program Uses AI to Reduce Service Calls
At the CES 2019 show in Las Vegas, LG Electronics will introduce its new AI-based ProActive Customer Care program.
Robert Archer · January 7, 2019

At CES 2019 the global manufacturer LG will introduce its 2019 UltraHD 4K televisions, soundbars, and other products. In a move to support its worldwide customers, LG will also introduce its ProActive Customer Care program that is backboned by artificial intelligence (AI).

LG explains that its new customer service initiative provides homeowners with an advanced and personalized approach to customer service. 

Through the service, LG can immediately alert appliance owners of potential problems before they happen, and the service can help facilitate expedited repairs. 

The AI-based ProActive Customer Care covers a variety of scenarios. For example, if reduced airflow is detected in a dryer vent, the program will send homeowners an alert explaining the issue and then provide steps for purchasing a new air filter. 

In addition, ProActive Customer Care has the ability to notify users when it is time to order more laundry or dishwasher detergent. 

Related: LG Enters Home Energy Storage Business With Two New Systems

The service will also suggest simple solutions to help homeowners avoid issues and service calls. 

LG's ThinQ dishwashers and washing machines provide the option of automatically linking to Amazon Dash Replenishment to automatically reorder laundry and dish cleaning supplies to make sure homes never run out of soap. 

LG ProActive Customer Care Program Highlights

  • Alerts homeowners to potential problems before they happen.
  • The service offers simple solutions that can avoid the hassle of scheduling service calls.
  • LG states that its ProActive Customer Care Program connects to Amazon Dash Replenishment to automatically reorder items like laundry and soap detergent automatically.
  • In addition, the service can help reorder other items such as dryer filters and more.
Catch all the A/V, IoT, Home Automation and Other Home-Tech News from CES 2019 at

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  About the Author

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at

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  Article Topics

Control & Automation · Events · CES · News · Products · AI · LG · All Topics
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