Bill Pollock, Dave Keller to Depart Nortek’s Core Brands this Year

Core Brands president Bill Pollock will step down on Dec. 31, with vice president Joe Roberts assuming the leadership role. The Nortek company also announced that Dave Keller will be leaving.

Core Brands VP Joe Roberts (left) will replace the retiring Bill Pollock, president of Core Brands and former head of Panamax-Furman.
Jason Knott · October 3, 2014

Bill Pollock, president of Nortek’s (Nasdaq: NTK) Core Brands group, has announced his retirement after 27 years of leading Panamax-Furman and then Core Brands. The retirement will be effective December 31, 2014. Pollock also announced that Joe Roberts, Core Brands’ vice president of products and marketing, will be promoted to president upon his departure.

Earlier this year, Nortek spun Core Brands out of a larger security and automation group (“Tech Solutions”) that included mass-market security and home automation. Core Brands (part of the new ‘AV’ reporting division) focuses on the custom installation channel with flagship brands such as Elan, Niles, Panamax, Proficient, SpeakerCraft and Xantech.

The company is coming off a successful showing at CEDIA, where it introduced multiple new product lines to industry acclaim, earning 12 industry awards including the CE Pro BEST Award for Elan g1 home controller.

In announcing his retirement, Pollock says,“After 27 years of service to the custom installation industry, the time has come for me to retire and pass the baton to a new generation of leadership that has dramatically demonstrated its ability to design, engineer and manufacture the innovative and award-winning CI industry system solutions that will delight our customers for many years to come.”

Roberts joined the company last year, replacing Paul Starkey last year as VP products and marketing.

Pollock continues, “When I hired Joe a year ago, it was very much with this day in mind.  He is the architect of our new product roadmap, inspiring our engineering and product development teams to create the products we introduced so successfully at CEDIA 2014.  Joe will lead the senior management team that will assure our success for many years to come.  I could not be more proud of his accomplishments than I am today.  I am leaving the helm in very capable hands.”

The company also announced that Dave Keller, senior vice president of sales, will be leaving the company before the end of the year.  As it positions itself for profitable growth, the company today eliminated a small number of full-time positions, mostly in areas where system efficiencies have significantly improved in recent months.

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  About the Author

Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at

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  Article Topics

News · Core Brands · Nortek · All Topics
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