Control & Automation

Lighting Giant Hubbell Acquires iDevices for Home Automation Expertise

iDevices Inc., developer of Wi-Fi and HomeKit home automation products, will give residential IoT boost to lighting and electrical giant Hubbell Inc.

Lighting Giant Hubbell Acquires iDevices for Home Automation Expertise
Hubbell (HUBB), the $3.5-billion lighting and electronics giant, is acquiring IoT start-up iDevices Inc., maker of Wi-Fi and HomeKit-enabled lighting and power products.

Julie Jacobson · April 25, 2017

Hubbell Inc. (NYSE: HUBB), a $3.5 billion lighting and electronics manufacturer, has acquired iDevices Inc., an emerging developer of residential IoT devices including Wi-Fi lighting and HomeKit-compatible products.

While Hubbell does offer some electrical products for the home, the 129-year-old company (not to be confused with IoT startup Hubble Connect) has mainly focused on lighting, electronics and power solutions for commercial, industrial and utility applications.

The acquisition will “lay the perfect groundwork for a partnership in IoT at a significant scale,” according to a statement released today.

For its part, iDevices started life in 2009 with the iGrill line of IoT-enabled cooking products. In 2016, iDevices sold that business to the big outdoor-grill company Weber to fund more development in the home automation sector.

According to a press release back then, “The iGrill acquisition will allow iDevices to focus even more heavily on becoming a leader in the home automation market.”

Specifically, iDevices went all-in with HomeKit, Apple’s nascent home-automation initiative, launching compatible light switches and dimmers, sockets, electrical outlets and a smart thermostat.

According to Crunchbase, iDevices has amassed more than $20 million in funding, starting in 2011 with $700,000 in venture capital. The latest rounds were both in 2014 with $4.25 million and $15 million.

UPDATE: In late 2015, iDevices CEO Chris Allen told the Hartford Courant (iDevices is located in Avon, Conn.) that the company needed to double revenues in the coming year to break even in 2016. The company increased employee headcount from 19 in 2014 to 63 in 2015, the paper reports.

He told the paper he did not want to raise more venture money, nor pursue an IPO.

The company boasted some 800,000 app downloads at the time.



  About the Author

Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at [email protected]

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  Article Topics


Control & Automation · Automation · Lighting · News · Products · iDevices · M&A · Mergers and Acquisitions · All Topics
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Comments

Posted by Julie Jacobson on April 25, 2017

I think it will be tricky, Steve. I tracked down some financial info and will add to story

Posted by Steve Hoge on April 25, 2017

I’d be inclined to think this acquisition means we should kiss iDevices goodbye, but I guess it’s worth a wait-and-see.  Would be useful to know what kind of premium (or discount) Hubbell paid for the company and whether the principals are shackelled with golden handcuffs.

Posted by Steve Hoge on April 25, 2017

I’d be inclined to think this acquisition means we should kiss iDevices goodbye, but I guess it’s worth a wait-and-see.  Would be useful to know what kind of premium (or discount) Hubbell paid for the company and whether the principals are shackelled with golden handcuffs.

Posted by Julie Jacobson on April 25, 2017

I think it will be tricky, Steve. I tracked down some financial info and will add to story