Samsung has introduced its first-ever Micro RGB TV, a 115-inch model that clocks in at roughly $29,000 MSRP. Originally teased at CES 2025, the TV is now available in both South Korea and the U.S. for purchase with a wider global rollout planned in the following months. Other sizes are also planned for a later rollout.
Samsung’s Micro RGB TV Pitched as Upgrade to Conventional LEDs
Unlike a standard LED TV, an RGB TV uses a micro-scale RGB-LED backlight with individually controlled red, green and blue LEDs under 100 µm in size that can provide 100% coverage of the ITU-R BT.2020 color gamut with the goal of delivering higher color accuracy than conventional LED backlighting.
Unique to Samsung, the company’s proprietary Micro RGB Technology arranges the micrometer-sized LEDs in an ultra-fine pattern for precise control over TV color and contrast. An integrated Micro RGB AI engine analyzes each frame in real time, adjusting color output and enhancing muted tones via the Color Booster Pro feature. Samsung’s Precision Color processing has been certified by Germany’s Verband der Elektrotechnik (VDE) for meeting performance standards.
The display also incorporates Samsung’s Glare Free coating, a slim metal chassis, and Vision AI with Bixby integration for on-screen contextual search and content recommendations. It is secured by Samsung Knox and included in the company’s 7-year free Tizen OS Upgrade program.
“Micro RGB achieves unprecedented precision in the control of micrometer-sized RGB LEDs, raising the bar for color accuracy and contrast in consumer displays,” said Taeyong Son, executive vice president and head of the R&D team of the Visual Display (VD) Business at Samsung Electronics, in a statement.
“With this launch, we’re setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation.”
Sony’s Competition and the RGB TV Arms Race
Samsung’s announcement comes shortly after Sony detailed its own next-generation RGB LED display technology, which also uses individually controlled red, green, and blue LEDs for enhanced color volume and image precision. Sony’s system, announced earlier this year, is designed to boost color coverage, contrast, and brightness while addressing common limitations of conventional LED backlighting. Like Samsung’s approach, Sony’s technology targets high-end applications where large-format, high-brightness, and wide-color-gamut performance are priorities.
Both product introductions underscore a wider industry trend toward RGB-based LED backlighting in premium TVs and professional displays, as manufacturers seek to differentiate through color accuracy, HDR performance, and viewing experience.
