Industry veterans Jason Potter and Dave Lessor have joined forces to launch Novus Distribution, Inc. and sister company NewLine Reps, Inc. Located 20 minutes northwest of Boston in Burlington, Mass., the companies serve the New England-area retailers and integration firms in the residential and commercial A/V markets.
Novus Distribution CEO Potter has been a key player in the sales, distribution, system design and technical support of CEDIA channel goods for close to 20 years. Lessor, who serves as Novus president, brings 10 years of commercial and residential A/V sales including integration experience.
Novus, which means “new” in Latin, came together because as Potter puts it, “Something different needed to be done in this region. We see distributors focused solely on clerking orders with little dealer support and with so many lines in the same product category that dealers get confused. Many distributors are also actively marketing their own house brands. We feel this further adds to the confusion. Novus’ plan is to keep it simple with 2-3 top offerings in each category. Our main goal is to provide guidance with sales, proposals, and technical assistance. We want to be the ‘go-to guys’ for when dealers have questions.”
Located at 9 Ray Avenue in Burlington, Mass., (behind Café Escadrille), Novus boasts a 6,000-square foot facility that features an open-concept floorplan for dealers to walk, shop and talk with sales specialists.
The facility also features a dedicated training room that incorporates a Dolby Atmos demo theater.
“To not be blocked by the outdated sales counter-type setup, to be able to see and touch everything, to talk with us to depths about their installs, all makes for a comfortable, productive environment for dealers,” adds Lessor. “We are betting they will find our entire approach much more advantageous.”
Novus's line card includes Apollo Enclosures, Atlantic Technology, Belden, Blue Aura, Calrad, Canton, Celerity Technologies, Clearview CCTV, Cleerline, Crimson AV, DoorBird, Domotz, Dynamat, Flexson, Google, Lambda Screens, Luma Home, Midlite, Nest, Next Level Acoustics, Niveo Professional, NuVo, OnQ, Planet Waves, Platinum Tools, PPC, PowerBridge, ProMounts, Ring, Roku, Samsung, Sharp, Simple Control, TechLogix Networx, Vanguard Dynamics, Vidabox and Wavenet.
New lines are being added monthly to fill out the company’s offerings.
Grand Opening
On March 28 Novus will celebrate its Grand Opening complete with vendor trainings and exciting sales specials and product giveaways.
Eric Bodley of Future Ready Solutions will train dealers how to Future-Ready installations with whole-house fiber connectivity solutions using Cleerline Fiber, TechLogix fiber signal distribution products, and Niveo 18g fiber switches for full 4K 18g 4:4:4 HDR HDCP2.2 installations.
Other participating vendors include Next Level Acoustics, Atlantic Technology, Vanguard Dynamics, Melidi Acoustics, Platinum Tools, NuVo, and Simple Control.
