Integrators can check out Vitrea's wireless control system, the VTouch Pro, at ISE 2017 in stand 5-R92.
Get to know Vitrea ahead of the show with the following Q&A from Vitrea's VP of sales and marketing, Amir Seluk.
What would you say to dealers who are already familiar with your product line?
We are excited to announce new additions to our product lines. The new VBox 7 is designed with our superior technology and is an upgrade for both our wireless VTouch Pro system and our wired Vmax system.
Our new thermostat switch enables homeowners to have a complete interior look with matching switches, keypads, and sockets.
To compliment current interior design trends, we now offer custom matte finishes on all of our products.
What would you say to dealers who are stumbling across your company for the first time?
At Vitrea we are focused on developing innovative solutions for the smart home industry. We fuse cutting-edge technology with stylish design so clients can have the home automation system that fits their needs and adds a luxurious look to their interiors whether it’s a home, office building or hotel.
If an integrator stops by your booth with only 5 minutes to spare, what’s the one product he should examine or one question he should ask?
We believe that the future is a wireless one, making our VTouch Pro perfect for any homeowner, business owner or hotelier.
Not only does VTouch Pro make smart home technology wireless but it also offers many of the same features as wired systems without the need for expensive infrastructure or new construction. This system makes home automation accessible for everyone.

How is the European residential and commercial custom installation market different from in the U.S.?
Although the products Vitrea develops for the European and American markets differ to meet each region’s standards, the technology and design are equivalent. In each area it is the professionals in the installation market that bring their unique knowledge to their clients, creating a fantastic experience.
What trends did you see in 2017 that will positively impact your business?
The recent explosion of IoT products such as Amazon’s Alexa shows that connected devices will only increase in 2017. More and more companies are creating products that will integrate with home automation systems like ours.
As potential clients and designers become aware of all of these innovative solutions, wireless systems will become the go-to standard for smart homes and the demand for smart homes will rapidly increase.
What’s one last impression you’d like us to take away from your ISE 2017 booth?
Vitrea is a leader when it comes to innovative technology in the smart home industry. We pride ourselves on making products that are of a superior quality, incredibly reliable and beautiful to look at. Our systems are designed to be affordable for any client and customer service is at the top of our priorities.
Your Name: Amir Seluk
Job Title: VP Sales & Marketing
Email Address: [email protected]
Company Name: Vitrea
Booth Number: 5-R92
Twitter: @svitrea
Contact info/link for those looking to become dealers: http://www.vitrea-sh.com
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