Competition surrounding the new RGB TVs is heating up as Hisense is looking to get ahead of its competition, opening preorders for its UR9 RGB MiniLED TVs no more than a couple months after the initial reveal during CES 2026.
Why It’s Important for Integrators
RGB LEDs are shaping up to be the next big battleground in home entertainment technology, as Hisense, LG, Sony and Samsung have announced RGB TV models that are either confirmed or (in the case of Sony) expected to come out this year, with TCL pursuing adjacent advancements to achieve a similar function.
Across all products, the technology differs slightly, but the promise remains the same: the most vibrant colors produced by a TV to date with exceptional brightness and contrast to back it up, giving RGB LEDs the potential to be the next big advancement in premium home entertainment.
Details on the Hisense UR9 RGB MiniLED TV
The UR9 carries Hisense’s proprietary RGB architecture, which the company says allows it reach 100% coverage of the BT.2020 color gamut, with each LED capable of generating red, green and blue light independently, directly at the source. The UR9 also sports a native 180Hz refresh rate with an onboard AI processor designed to balance color and brightness in real time.
One unique element of the UR9 that Hisense is on record discussing is the fact that it also reportedly cuts harmful blue light exposure by nearly 50% (certified by TÜV Rheinland) without impacting the color or picture quality of images on screen. The result, ideally, is less eye strain during viewing and a greater sense of comfort overall.
The UR9 is available in sizes ranging from 65 to 100 inches, however, as part of the offer deal going on now, pre-orders for the UR9 will also be eligible to receive a free 55-inch Canvas art TV from Hisense.
Competition in the TV Category Ramping Up
TV sales have always been a high competition segment, and as the TV market has consolidated somewhat in recent times, the current offer by Hisense reads like an aggressive push to get ahead of others in the space at a time when its own sales have begun to flag in its local territory of China.
The Ubiquity of the Art TV Segment
The offer of free Canvas TVs as part of a preorder bonus for its latest, premium offering also helps to highlight first the razor-thin margins TV sales continue to operate at, but also the growing ubiquity of art TVs as they relate to premium TV sales.
The most installed TV in the custom integration (CI) channel is Samsung’s The Frame for its design-forward hardware and its versatility as a general-purpose TV in contrast to many of the channel’s higher performing, higher cost options that serve more as dedicated theater room displays—not unlike how RGB is currently being positioned.
Availability and Cost
Preorders for the Hisense UR9 RGB MiniLED TV are now open, with the 65-inch model starting at $3,499.99 MSRP. The UR9 will be available in 65″, 75″, 85″, and 100″ screen sizes, with pricing up to $8,999.99 MSRP for the 100-inch model. On April 23, 2026, the UR9 will enter general availability through official channels.
