Once a subrand of MSE Audio's Phase Technology, dARTS (Digital Audio Reference Theater System) is being separated from the mother ship.
MSE is giving the brand its own identity apart from Phase, under the new name dARTS Theater. The newly formed brand will have its own logo, marketing, website, sales team and rep firms.
MSE Audio says the new brand offers dealers and audio enthusiasts distinctive technologies and a complete system approach that sets it apart from other speaker companies.
To support the new brand, dARTS is building its own dedicated sales channel, and Andy Lopez has been named director of sales, responsible for worldwide sales and marketing, effective immediately.
“The timing of the new brand coincides with the launch of our new products,” says Lopez. “The dARTS Theater brand will allow us to reach out to dealers, integrators and representative firms that are interested in offering digitally calibrated theaters to their clientele – without disruption to their current speaker offerings.”
The dARTS Brand Takes System Approach to Digital Audio
dARTS Theater is an all-digital system that includes an intelligent amplifier that calibrates the speakers’ performance.
Each speaker driver in the system is custom tuned to match within 0.5 dB of each other and every dARTS system is calibrated and aligned to a reference performance level. The system will reach a minimum SPL (sound pressure level) of 105db anywhere within the listening area to deliver high-volume system solutions.
Once installed, the systems utilize the latest version of Audyssey MultEQ room calibration software to tune out the specific sonic footprint of the room to eliminate room function variables.
MSE Audio emphasizes that MultEQ corrects room anomalies to achieve the perfected “reference” listening experience in any room to provide homeowners with, “a precise, acoustic performance matching the sonic quality of a precision-tuned movie theater.”
One of the first manufacturer reps for dARTS is Long Island, N.Y.-based DSG Distributors. Dave Silkin, president of DSG Distributors, says the launch of dARTS will highlight the full capabilities of the product line, which he says have been overlooked by many.
“The dARTS system has to be heard,” stresses Silkin. “I'm glad it's getting the recognition it deserves.”
The new dARTS Theater digital systems are available in four variations: Tower/monitor, in-wall and custom-box setups, and unique application options in which specific sizes can be special ordered.
Retail system prices range from $15,000 to $48,000-plus for a 7.4.4 Dolby Atmos, DTS:X or Auro-3D Systems.
Dealers attending the upcoming 2017 InfoComm show in Orlando June 14 and 15 can also see a dARTS system demo at The Rosen Plaza Hotel.
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