ProjX360, an end-to-end business management platform built for custom integration and pro AV companies, has announced the hiring of Kristina Marshall as onboarding director. Marshall will lead initiatives to help new clients learn ProjX360 and adopt proven workflows that streamline operations from sales through service.
Kristina Marshall brings over a decade of experience spanning both integration and SaaS solutions for the AV industry. She served at Portal.io from 2017 through 2025, where she worked closely with dealers and manufacturers to simplify quoting and procurement processes. Prior to that, she worked as a system designer and project manager at Kiwi Audio Visual (2013–2017), overseeing design, documentation, and job execution from pre-wire through project completion.
“Kristina’s background makes her a perfect fit to lead our onboarding efforts,” says Doug Greenwald, founder & CEO of ProjX360. “She knows the integrator’s workflow first-hand, and she understands how software platforms can transform a business when implemented correctly. Her role will be instrumental in ensuring every new client not only learns ProjX360 but also integrates it into their daily operations with confidence.”
As onboarding director, Kristina Marshall will focus on guiding customers through ProjX360’s full feature set—CRM, proposals, project management, scheduling, inventory, and invoicing—while tailoring training to match each company’s structure and processes. Her goal is to help integrators unlock efficiencies faster, reduce onboarding time, and realize measurable ROI from their investment in ProjX360.
