Alula, a manufacturer of smart security and automation systems for professional installers and the inventors of the Connect+ platform, announced the launch of a professional partner program that provides incentives, marketing support, product training and access to an online resource center.
The Alula Pro Partner Program supports partners with all the marketing, training and sales assets needed to succeed and grow their business. This comprehensive new program empowers independent, local security companies to compete with large tech companies that have encroached on the security space with well-funded marketing operations.
“Over the past year, we’ve had the opportunity to engage and learn with our smart home security dealer community and industry experts,” says Brad LaRock, vice president of marketing, Alula.
“We learned that they were eager for digital marketing support and training opportunities to help them keep pace with rapid technological change. This program provides instant access to the marketing and training resources our partners need to help them focus on their growth and expansion.”
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