Home theater seating company RowOne has relaunched with its former director of sales and marketing Todd Girdis leading the charge as new owner and CEO. Since acquiring the company from founder Robert Cribbs in February of this year, Girdis and his team are busy supporting dealers, making some refinements to existing models, expanding the independent manufacturer sales representative network, and readying for late summer product deliveries.
RowOne says Girdis is already well-known by the company’s dealer base, many of whom are members of the Home Technology Specialists of America (HTSA) and Authorized Integrators Network (AiN) buying groups, both of which RowOne is a participating manufacturer, an effort led by Girdis.
A former AV integrator himself, Girdis played an integral role in significantly growing RowOne to the point of achieving a top 5 home theater seating company ranking in CE Pro’s 2018 CE Pro 100 Brand Analysis.
“I’m energized to continue the positive momentum,” says Girdis. “We are open for business, actively catching dealers up on the new RowOne, supporting customer service, and specifying designs and configurations for customers’ theaters.
RowOne will be stocking inventory near Ann Arbor, Mich., where the company is now based, making it possible to reach any dealer in the Continental U.S. within 7 business days. If the dealer prefers, RowOne’s White Glove Delivery Service direct to customer’s homes will also be offered to all dealers.
According to Girdis, the ability to deliver seating within such a short timeframe is a prime example of how RowOne differentiates from competitors who traditionally don’t deliver until 8-10 weeks after receiving an order. This investment required to stock such a substantial inventory is literally unheard of.
“Todd now owning and steering RowOne is a such great news,” says Stan Matysiak, president of the Authorized Integrators Network Group (AiN) whose dealers are focused on the security and home builder markets.
“AiN and RowOne have a history of successful collaboration in developing and implementing programs that help dealers’ grow their businesses. We are excited about all the possibilities that working with new-and-improved RowOne brings to our network.”
4 Styles of Home Entertainment Seating
RowOne says its Plaza II is one of its best-selling chairs for style and comfort, fitting any décor or lifestyle whether in a family room or a dedicated theater room. Covered in leatheraire for the look and feel of leather, each chair with arms comes with USB charging, power recline, and deep storage arms that can hold a multitude of items such as gaming and remote controls, books and a tray table. Plush backs with pocketed coil spring seats, fully padded arms and sides provide for hours of seating comfort.
Prestige is already a market leader, with styling that fits any decor or lifestyle. Prestige includes all the same standard features highlighted in Plaza II, with upgrades include premium leather/vinyl match covering and attractive base rail lighting.
Revolution Sofa is a motion sofa, a workstation, and an entertainment hub. Recline to a favorite position, then adjust the headrest for comfort. Features include a pull-down center sofa seat to reveal a tray table with cupholders, USB charging ports and 110-volt power strip.
Finally, Galaxy II is the entry-level product that allows the dealer to compete hand-in-hand with furniture retailers. Covered in dura-gel for the look and feel of leather, each chair with arms comes with power recline and a USB charging port.