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35 Demo Choices From Industry Experts
Industry pros such as Jeremy Burkhardt, Dick McCarthy and Joel Silver reveal their favorite client-closing content.
One of the biggest draws of being employed in the custom electronics industry is that it allows people to listen to music and watch movies.
It's no secret that's part of the job.
You may not, however, be employed in this business for long if you don't have a good sales pitch. The use of music and movies during the sales process of home theater and whole-house systems is the best sales tool installers have in their arsenal.
CE Pro asked industry professionals such as Jeremy Burkhardt (SpeakerCraft), Dick McCarthy (Richard Gray's Power Company) and Joel Silver (Imaging Science Foundation) to reveal their top content choices they use for system demos.
The industry pros also serve up some tips on why the selection of CDs, DVDs and Blu-ray discs are so crucial to the sales process.
Click here to view 35 demo choices industry experts use to demo their systems.
It's no secret that's part of the job.
You may not, however, be employed in this business for long if you don't have a good sales pitch. The use of music and movies during the sales process of home theater and whole-house systems is the best sales tool installers have in their arsenal.
CE Pro asked industry professionals such as Jeremy Burkhardt (SpeakerCraft), Dick McCarthy (Richard Gray's Power Company) and Joel Silver (Imaging Science Foundation) to reveal their top content choices they use for system demos.
The industry pros also serve up some tips on why the selection of CDs, DVDs and Blu-ray discs are so crucial to the sales process.
Click here to view 35 demo choices industry experts use to demo their systems.
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About the Author
Robert Archer, Senior Editor, CE Pro
Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass.
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