CE Pro Podcast #163: How Integrators Can Succeed with Ring
Episode #163
Summary
Ring’s growing ecosystem offers integrators a powerful set of tools, not just for smart home security, but for building stronger businesses. In a wide-ranging conversation with CE Pro, Ring account managers Chris Babiak and Tommy Leonard outlined clear, real-world strategies that successful pros are using today.
One key approach is shifting the way solutions are presented to clients. Instead of listing out individual devices, pros can frame them as complete, outcome-driven systems. For example, combining a video doorbell and driveway lights becomes a cohesive entryway awareness and deterrence system, making the value more obvious and compelling to homeowners.
Integrators can also take advantage of Ring’s extensive accessory lineup. From plug-in adapters for low-voltage installers to power-over-ethernet options for advanced projects, Ring’s products are designed to meet a wide range of technical needs. This flexibility allows pros to tailor installations to licensing restrictions, client preferences, and site conditions without compromise.
Beyond the hardware, local partnerships are another underutilized growth lever. Trades like real estate, landscaping, mold remediation, and fencing offer consistent referral opportunities. These partners interact with the same homeowner audience and can naturally introduce smart home upgrades as part of their own services.
Simple, thoughtful tools like Ring’s pet tag for lost animal alerts can also spark conversations and generate leads in neighborhoods where visibility matters. Ring’s brand recognition opens doors, but it’s the integrator’s added value, customization, and creativity that close the deal.
With ongoing product development and expanded support for professional installers, Ring presents a scalable entry point into smart home integration and a way to stay top of mind with modern homeowners.
Featuring:
Summary
Ring’s growing ecosystem offers integrators a powerful set of tools, not just for smart home security, but for building stronger businesses. In a wide-ranging conversation with CE Pro, Ring account managers Chris Babiak and Tommy Leonard outlined clear, real-world strategies that successful pros are using today.
One key approach is shifting the way solutions are presented to clients. Instead of listing out individual devices, pros can frame them as complete, outcome-driven systems. For example, combining a video doorbell and driveway lights becomes a cohesive entryway awareness and deterrence system, making the value more obvious and compelling to homeowners.
Integrators can also take advantage of Ring’s extensive accessory lineup. From plug-in adapters for low-voltage installers to power-over-ethernet options for advanced projects, Ring’s products are designed to meet a wide range of technical needs. This flexibility allows pros to tailor installations to licensing restrictions, client preferences, and site conditions without compromise.
Beyond the hardware, local partnerships are another underutilized growth lever. Trades like real estate, landscaping, mold remediation, and fencing offer consistent referral opportunities. These partners interact with the same homeowner audience and can naturally introduce smart home upgrades as part of their own services.
Simple, thoughtful tools like Ring’s pet tag for lost animal alerts can also spark conversations and generate leads in neighborhoods where visibility matters. Ring’s brand recognition opens doors, but it’s the integrator’s added value, customization, and creativity that close the deal.
With ongoing product development and expanded support for professional installers, Ring presents a scalable entry point into smart home integration and a way to stay top of mind with modern homeowners.
