SELECTIVE DESIGN, co-founded by industry veterans Todd Sutherland and Eric Nakkila, have announced a newly formed alliance with Home Technology Association (HTA).
Selective Design‘s portfolio, includes the brands Nakymatone, Gray Sound, Waterfall Audio, Architettura Sonora, and HTE. The mission at Selective Design is to offer products that perform at the top of their categories, and feature design differentiation from the pack of uninspired, “me too” alternatives. The Home Technology Association exists to empower homeowners and the specification community with an independent method to evaluate the technical competence, customer service, and reputation of home technology professionals. By providing rigorous standards, they seek to elevate the execution and enjoyment of technology and ultimately provide an objective method to successfully match the right professional, services and products with the right project.
“The Home Technology Association (HTA) is happy to have Selective Design and the brands they represent-Architettura Sonora, Gray Sound, HTE, Nakymatone, and Waterfall Audio-as HTA Resource Brands,” says Josh Christian, CEO of HTA.
“Luxury clients and their design teams are looking for innovative products that enhance their designs and provide quality entertainment experiences, and they are sure to be intrigued by Selective Design’s portfolio, as each of these brands are architecturally significant.”
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