“Resimercial” gets a lot of attention right now, but for us, it’s not new—it’s an extension of how we’ve been operating for years.
Logic Integration has been doing commercial work since 2006, including large, complex projects, while continuing to grow a strong residential business alongside it. What’s evolved over time is a deliberate structure that allows us to operate in both worlds effectively. We run separate teams for residential and commercial, each with their own training, certifications, and processes. That separation is critical to delivering the right outcomes for each type of client.
Where Resimercial Fits
Resimercial sits in the overlap—where the expectations of residential clients meet the performance requirements of commercial environments. Clients want spaces that feel intuitive and easy to use, whether it’s a home, an office, or a shared environment. But behind that simplicity, the systems need to be engineered for reliability, scalability, and long-term support. That last piece—support—is where the conversation often needs to go deeper.
Experience Is Only the Starting Point
A lot of integrators focus on the install. The design, the equipment, the “wow” factor. That’s important, but it’s only the beginning. In both residential and commercial environments, the real value is delivered over time—how the system performs, how it’s maintained, and how quickly issues are resolved when something isn’t working. In commercial, downtime isn’t an inconvenience—it’s a disruption to business. In residential, it directly impacts how a client experiences their home day-to-day. That’s why proactive support and maintenance aren’t optional anymore. They’re foundational.
Building Around Service, Not Just Projects
Over the last eight years, we’ve made a very intentional investment in building out a dedicated service and support team at Logic Integration. This wasn’t an add-on to the business—it’s become a core part of how we operate.
We’ve focused on:
- Developing structured service processes
- Implementing platforms and software to monitor and manage systems
- Training a team specifically around support and client experience
- Building recurring service contracts into our client relationships
The result is a more consistent experience for the client and a more sustainable business model for us. Recurring revenue from support has become essential. It helps stabilize revenue, contributes to covering SG&A, and allows us to continue investing in people, tools, and infrastructure that improve the overall client experience. Our goal is to reach 10% recurring revenue from service contracts by the end of 2026.
Why Proactive Maintenance Matters
There’s a big difference between reacting to problems and preventing them. With the right systems in place—remote monitoring, firmware management, network oversight—you can identify and resolve many issues before the client even notices them.
That does a few things:
- It reduces downtime
- It builds trust with the client
- It creates a level of consistency that’s hard to replicate with a reactive model
It also drives what we refer to as “stickiness.” When clients know their systems are being actively managed and supported, they’re far more likely to stay engaged long-term.
The Importance of Structure and Systems
None of this works without the right foundation.
You need:
- A defined service platform
- Clear internal processes
- The right software tools for monitoring, ticketing, and communication
- A team trained specifically for service—not just installation
Trying to layer support on top of a project-based business without this structure usually leads to inconsistency. We’ve spent years refining this, and it continues to evolve.
The Role of Buying Groups and Industry Support
Another factor that’s accelerating growth in this space is the support coming from buying groups. Organizations like ProSource—the largest buying group in the United States—are making significant investments to help their members grow, particularly in commercial and resimercial opportunities. That support shows up in a few ways:
- Strengthening partnerships with existing manufacturers already in the group
- Identifying gaps in product categories and bringing in new manufacturer relationships to fill those holes
- Providing resources, education, and collaboration opportunities that help integrators expand into new verticals with more confidence
For integrators looking to grow in resimercial, having that kind of ecosystem behind you can make a meaningful difference.
Lighting as an Example of Complexity
Lighting is a good example of where both execution and ongoing support matter.
In smaller environments—single rooms or boutique commercial spaces—you can often work within 120V systems, similar to residential. That’s manageable and a natural extension for many integrators. But as soon as you move into larger commercial projects, you’re dealing with 277V or even 480V systems. That introduces a different level of complexity, coordination, and long-term service considerations. Without the right expertise, team, and partners, it’s not something you want to approach casually.
The Bigger Picture
Resimercial isn’t just about blending two markets—it’s about raising the standard for how technology is delivered and supported across both. For us, the shift has been less about chasing new types of projects and more about building a business that can support clients long after the install is complete. That means investing in people, process, and platforms. It means thinking about service from day one, not as an afterthought. And it means recognizing that long-term success isn’t just measured by projects completed—it’s measured by systems that continue to perform and clients who continue to trust you.
That’s where the real value is created.
Shanw Hansson is founder and CEO of Lone Tree, Colo.-based Logic Integration.
